Product photography: Intro to Making Your Product Irresistible for Customers
Most of us think of great photography as an incredible landscape or a breathtaking portrait, but there’s more to it than just that, especially in the commercial world! As a professional photographer, there are a ton of ways to make a living, and if you know what you’re doing, the product photography field can be incredibly lucrative! And it’s been in especially high demand since the emergence of Internet marketing and social media influencers.
A lot of businesses do their best to encourage potential clients to purchase their products from online shops and apps. The competition in today’s global market is high, and a brand absolutely needs to stand out from the crowd in order to succeed. This is why having a good marketing strategy is important, and that includes incredible images of their entire product line. With the help of an experienced professional, they can create an image that attracts people’s attention immediately either by creating something dramatic, or even something clean and simple. If a potential customer likes the image they see online, he or she is more likely to take an interest in the product you’re trying to sell, which may just result in the purchase.
That’s the entire point of practical product photography – to make your product irresistible for customers. In this article, we’ll show you some product photography best practices to help you achieve just that!
Quality – Light Properly and Use The best Gear You Have
The first and most important thing is to always take high-quality images of your product. We’d recommended you do some training to learn the skills and gear needed, ideally by taking a Photography Course. Once you’ve picked up the basics and have your gear sorted out like how to avoid pixelated and blurry images, it’s time to start creating large and high-resolution photos that stimulate better traffic to your website. Also, with the right training and some practice, you’ll learn which type of background to choose so that your products will be the main focus of the photo. Focus on improving the following concepts:
- Off Camera Flash
- Depth of Field
- Composition Theory
- Color Theory
Multiple Views And Accuracy – Apply Storytelling to Your Product Photos
Storytelling applies to product photography too! You should always provide customers with multiple views of your product. Whether you sell bags, cell phone cases, or shoes, remember your clients can’t pick it up to inspect it through the internet, but they still would like to know what they’re buying. That’s why the photos you take should be diverse and captured from different angles so that they present the product as accurately as possible, with all the details. For that purpose, it’s good to include detailed zooms, as well as provide all possible style options and colours of the presented product.
Always show texture and material from which the products are made. But before taking a photo, be sure to prepare them as thoroughly as possible to eliminate any flaws, like the wrinkles of leather, or dust & smudges on jewelry. The customer and clients’ sharp eyes will notice any imperfection. If your photo isn’t an accurate depiction of the product, it may result in the low retention rate and the decline of your clients business rankings because of poor reviews left by dissatisfied customers. And that’s not what you want. Nevertheless, if the photo is taken correctly, with multiple views, and highly detailed, they are more likely to trust you and make a purchase.
Backgrounds – Keep it Simple!
Many people wonder what kind of background they should use for product photography. Ideally, it should be as simple and clean as possible. For the most part, it’s the product that you’re trying to sell, not the surroundings. Usually a clean white background works the best, especially if you’re trying to sell a coloured product. This way the contrast makes you focus on the product leaving the strongest impression on the viewer.
Show Products In Use When Possible
Furthermore, to encourage people to view and acquire your product, it should be presented in daily use whenever possible. So on top of the “studio” based product shots, you should include some “lifestyle” and/or catalogue type images shot with happy and energetic people wearing/using the products or wearing the clothes. Clients need context to understand better their needs. Except for displaying your goods on a plain background, you can arrange them in a real environment, similar to furniture in IKEA, which is placed in fully-furnished rooms. That helps people envisage the product in their lives and see how they’ll use it. It’s important to show them that the things you sell can significantly change and enrich their lives.
Add Images To Site Search
Once you have the photos of your products, make sure that they show up in your site search. This can be painstaking to get setup, but it can considerably boost your website traffic. People are more willing to click on the auto-filled images instead of typing the rest of their search entries. Thanks to such pictures, customers can faster find what they’re looking for. If this photo is eye-catching enough, they will click on it even if it wasn’t the thing they were initially searching for. Remember that photos attract people’s attention faster and easier than the written word.
Use Images in Content Marketing
Apart from all these photos used in product descriptions on your website, you can’t forget about using them in content marketing as well. If you work with some sites that customers can find related articles or reviews of your products, (like influencers or affiliates), such content should also include the professional and high-quality photos. Thanks to them, readers will get an in-depth insight into the offered product and its qualities. Moreover, a great image stays longer in our memory. We only remember about 10% of heard information three days later, whereas we retain about 65% of the information when correlated with a photo. That’s why good product photography is so essential in your overall marketing!
Presenting a product online in photos may be as challenging as describing them with words. So the best practice as a company/brand is to hire a professional photographer who could create stunning images of the product(s) showing off the design and utility so that customers don’t have to think twice before buying it. While there’s a lot of technical know-how involved in capturing and editing these final product images, adhering to these general guidelines will help you grow as a product photographer and hopefully help add additional revenue streams to your business!
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