The purpose of having a mock shoot, also known as a concept shoot, is for photographers and other businesses to show off what they are capable of capturing and creating.  Sharing a concept shoot is an opportune way to stretch yourself creatively, or take your business to another direction, attracting a different clientele if you are finding you aren’t getting a specific client you are looking for.  If you so happen to capture a great concept shoot, it’s also an opportunity to get published on a blog if you have not yet had the perfect wedding to share.