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Gear Rumors

New Sony 4K Action Camera Will Feature 4K, IS Lens

By Anthony Thurston on January 5th 2015

Despite many, and I mean many, attempts to dethrone GoPro over the years, one thing has remained constant: GoPro‘s dominance over the action camera market. Sony has yet another attempt coming out soon, and it looks pretty enticing.

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Set to be released in February, the new Sony X100V is an action camera that will not only feature 4K video recording, but also include image stabilization in its lens – a feature currently absent from the latest GoPro.

Coming in at $500 (a cool $100 or so more than the top end GoPro), you are paying a very pretty penny for that IS feature. But the question remains, can another company really step up and compete with GoPro in the action camera market?

In my opinion, it is going to take more than one feature here or there on every new model to best GoPro. Image Stabilization is a great step, but I feel like users are loyal to the GoPro brand, and it will take more than one exciting new feature to steal them away.

It will be interesting to see how this goes for Sony. What are your thoughts on this? Is Image Stabilization a big enough feature – assuming it performs up to par – to entice users away from the latest GoPro models?

[via Sony Alpha Rumors]

Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Austin Swenson

    Maybe there is just some kind of magic to gopro’s flat boxy look? At any rate, this may be better than a gopro, but people will have their biases regardless

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  2. J D

    People who are invested in their GoPro’s also have a ton of mounts and accessories which would need to be replaced if switching systems. GoPro is flat and can fit nicely on your chest in a chest mount. That would have to stick out and possibly be easier to damage/break or hurt yourself in the event of a crash, etc.

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  3. Frazer Varney

    Until we get some footage, there’s no way to judge. Unless it’s a huge step above GoPro, then people aren’t going to go for it over the tried and tested brand.

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  4. Stan Rogers

    Industrial design failure, I think. It could be the best durned thing ever made for the purpose, but it look all “household” and “friendly”. Put exactly the same guts in a case that looks knobbly and “ruggedized” (like the obviously yellow and rubber-sealed Walkmans of days long past) and they’d have a lot more takers; it’s hard to square this aesthetic with “extreme”.

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    • Anthony Thurston

      I agree with you a lot here Stan. These things just don’t look rugged and ‘indestructible’, and as we all know perception is everything – regardless of reality.

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    • Nick Viton

      I agree with the design aspect. Maybe Sony only does market research in Japan?

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    • Graham Curran

      That’s the base non-waterproof camera. I have an AS20 and there’s a range of cases available.

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  5. Tom Marvel

    Sony will have to do more than just make a better camera
    GoPro has cooked up a special blend of marketing spices that will be hard to beat
    After all it’s usually the sizzle not the steak that makes a product dominant

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