Recently at the National Association of Broadcasters (NAB) show, Dell announced its first HDR10-compliant display, the Dell UltraSharp 27 4K HDR Monitor (UP2718Q) along with two other UltraSharp monitors and various workstations for high-end image, video and VR production.

While Dell has made several highly-regarded 4K monitors in the past, the UltraSharp UP2718Q is the company’s first venture into HDR. The display boasts the ability to “create incredibly realistic images” and offers four times more detail than full HD and a depth of 1.07 billion colors. The new display features a peak brightness of 1,000 nits and Dell’s PremierColor, offering 100% Adobe RGB, 100% sRGB, 100% REC 709, 97.7% DCI-P3 and 76.9% of the REC2020 spectrum.


Coming in two flavors, UHD or DCI, 4K is a buzz word that is thrown around most often when it comes to new technology promising more pixels; HDR is a different beast promising better, richer pixels that brings better contrast, brightness, and vibrant color to the party. The name of the game is no longer how many pixels your display can push, it’s what your monitor does with them that matters now.

HDR10 and Dolby Vision are the two main competing standards for high dynamic range displays. HDR10 supports up to 4,000 nits peak brightness, 10-bit color depth and capable of displaying the full Rec.2020 color space. Dolby Vision, on the other hand, supports up to 10,000 nits peak brightness, 12-bit color depth and capable of displaying everything in the Rec.2020 color space.

Dolby Vision wants to be a brighter, more colorful standard of displaying HDR, however, it sets the standard where display technology can go and HDR10 is a much better standard of where technology is.

Dell’s new 27-inch monitor, then, is meant for creative professionals who view and edit HDR content now. The UltraSharp 27 4K HDR Monitor (UP2718Q) is set for release on May 23, with a price tag of $1,999.99. Dell also announced at the NAB Show in Las Vegas a new 32in 8K monitor, which will be available for $4,999.99. Of course, if you want a 4K display but don’t need HDR, Dell’s standard 27-inch 4K monitor is a much more affordable at $550.