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Film Objektiv | New Online Rental House Exclusively For Film Cameras

November 25th 2016 8:26 AM

We live in a digital era, but the enormous popularity of film emulation presets that seek to replicate film as closely as possible shows that there is still interest in that classic film look. Despite the enthusiasm for the aesthetic, many present-day photographers have never loaded film into a camera and shot a roll or experienced “film Christmas” when receiving prints from a lab. Film Objektiv wants to change that.film-objektiv-2

Film Objektiv is a startup, currently in beta, by photographer and F-Stoppers senior writer Adam Ottke. Film Objektiv is similar in concept to Borrow Lenses and its ilk, but is exclusively for film photography, and with an added element of community in its “100 Words” project. Inspired by a love of film photography and some very nice film cameras collecting dust, Ottke had the notion to loan those cameras out to help inspire photographers to give film a chance. He is dedicated to keeping costs low and has a student discount program to get film cameras into the hands of a new generation.film-objektiv-3

100 Words is a section of the Film Objektiv site dedicated to displaying photographs borrowers take with Ottke’s cameras. When someone checks out a camera, they also must commit to share at least 5 images they take and do a short write-up detailing the experience. This will serve as sort of a community hub and inspiration gallery.

[REWIND:] ‘THE CAMERA COLLECTOR’ | THE ROMANTIC SHORT FILM OF A MYSTERIOUS CAMERA COLLECTOR IS NOW FREEfilm-objektiv-1

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Rentals are on a monthly basis, with a two month maximum and a deposit is required. Rental prices currently range from $48 per month for a Canon A-1 to $375 per month for a Hasselblad 203FE kit.

There is one little “gotcha” here – the deposit. $200 for the A-1 kit is pretty workable, but if you want the Hassie, you’ll have to lay down an extra $5,000, which unfortunately will put some of the cameras out of reach to people without the extra cash laying around. Since Film Objektiv is so new and Ottke is still figuring things out, hopefully the future can bring a workaround for that, maybe with proof of insurance or something similar. Still, it’s an intriguing idea and it will be interesting to see where it goes as the site comes together.

Film Objektiv Introduction Promo from Adam Ottke on Vimeo.

 

About

Seattle based photographer with a side of videography, specializing in work involving animals, but basically a Jill of all trades.
Instagram: @HJRphotos

Comments [3]

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  1. Andrew Leinonen

    You can buy a complete 6×6 or 6×7 camera for well under the $375 monthly rental fee for the Hasselblad. I bought my Koni Omega 200 for under $100, complete with a razor sharp 90mm/f3.5.

    Renting is only a good option if it actually reduces the costs…

    Or does the rental cost cover unlimited film, development, and scanning as well?

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    • Kishore Sawh

      I think that’s somewhat fair, but perhaps missing part of the point. There’s almost always a cheaper option of whatever you seek; no one NEEDS to buy a Leica but it isn’t always a matter of ‘needs must’. I think it’s an interesting idea, but I do think they’ve got to figure out an alternative to the very prohibitive deposits because even those with the credit available won’t want to tie that up.

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    • Andrew Leinonen

      But even if you pick literally the exact same camera as the Canon A-1 kit in the example, $48 month with a $200 deposit is utterly untenable. There are dozens of “sold” listings for such a camera (often with a 50/1.8 or even 50/1.4) for under $100.

      I understand that as a business they need to cover costs, but those prices are abusive even to an enthusiastic customer base, let alone one that is scarce and dwindling…

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