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Gear & Apps

The Yashica Unprecedented Camera | October 2017

By Kishore Sawh on September 22nd 2017

Rumors and speculation have a way of generating buzz and then disappointing when nothing comes of it, and that’s just annoying – case in point was the expectation two weeks ago that Sony would release the third generation of A7, and the internets were rife that it was essentially written in stone. It wasn’t. But the speculation we pull from Yashica’s revival posts are begging to be talked about.

Yashica has made some unusual and unusually brilliant cameras over the years, and while the company has been radio silent for long, they’ve become something of a cult classic, no doubt in part driven by the fact Terry Richardson rose to fame using them and even shot some Sports Illustrated Swimsuit Edition photos with the ‘basic’ point and shoots. Good examples of the T4 and T4 D and T5 still fetch a few hundred dollars, and will still get you nods of approval from knowing passers by. So when they teased, a week or so ago, that something new was coming, everyone was all ears, until they weren’t when some speculation was that it was going to be a phone ad-on.

However, Yashica, through their Instagram account and a mini-site has released a new video that even more piques our interest, and further leads us to believe that maybe what they’ve got coming isn’t a camera phone accessory after-all, but a camera. Yes, that’s still speculation, but in the new video we have the same female subject from the first, but there’s more focus on the camera in hand, and it’s even titled ‘The Unprecedented Camera’. Then toward the end they announce their product is coming to Kickstarter next month.

[REWIND: Using Barn Doors to Control Harsh Light For Portraits | How I Shot It]

Sad to say that’s all there is so far, but it’s exciting, and you can check the mini-site to sign up for updates, and of course we’ll be brining that to you as soon as possible also.

So, what would you expect or want to see from the vaunted brand?

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A photographer and writer based in Miami, he can often be found at dog parks, and airports in London and Toronto. He is also a tremendous fan of flossing and the happiest guy around when the company’s good.

Q&A Discussions

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  1. Mircea Blanaru

    I would love to see a new classic camera like Yashica even on film, but at an affordable price. I already own a Zorki 4 film  with two absolutely great objectives and I just love the results… Another classic camera on film, like Yashica, which I heard that it was (the various products) as good as German counter-parts will be more then welcomed but the price must be low…(to make save savings for it :-)…)  This is just an opinion, but the digital sensors approaches are not as cool as the film… and a FF sensor will make it very expensive for the most the mortals…

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