Prime

What Is a Fixed Focal Length Lens? Benefits of Shooting with Primes
As a portrait photographer, your lens choice is extremely important when it comes to your growth as a photographer. There’s a misconception among new photographers that zoom lenses are the way to go. Take a look at 3 reasons why you may want to go with a prime lens instead.

Sony Introduces Three New High-Performance G Lenses to its Full-Frame E-mount Lens Lineup
Sony's New 50mm, 40mm and 24mm Lenses Combine Incredible Image Quality and Intuitive Operability, all at a price that won't break your bank

Tamron Announces Pricing & Availability of the 20mm F/2.8 Lens for Sony E-Mount
Tamron has announced the availability (and pricing) of it's third wide angle prime for the Sony E-Mount system, adding to an already impressive list of new lenses for the Mirrorless system.

The First Three Prime Lenses Professionals Should Buy For Nikon DSLR
What are the three best professional level prime lenses you should start with for Nikon DSLRs?

The First Three Prime Lenses Beginners Should Buy For Nikon DSLR
Knowing where to start with photography can be a tricky thing. Thankfully we've got you covered with this guide on the first 3 prime lenses you should buy for your Nikon DSLR!

The First 5 Lenses To Buy For Your Sony A7 Series Camera
The best bang for your buck options in the FE lineup.

Amazon Now Lets Prime Members Share Their Unlimited Photo Storage
Prime Member? Amazon rolls out ability to give the gift of unlimited photo storage to someone else at no added cost.










