MFT
The Best Product Photography Backdrops and How to Use Them
Like window displays from the days of brick & mortar, the photos that companies use to sell their products have been purposefully designed to make a positive first impression. Afterall, within the realm of marketing, appearance definitely matters. In fact, a study from a few years back found that “93% of consumers consider visual appearance ... Read more
Optical Zoom VS Digital Zoom – What’s The Difference?
These days, almost every camera with a built-in lens has some sort of a “zoom” label on it. However, not all types of zoom are created equal, especially if you include cell phone cameras. There are two major different technologies that are used: digital zoom, and optical zoom. What’s The Difference Between Digital And Optical ... Read more
8 Reasons Why Your Photos Are Blurry and How To Fix Them
In this video, Tony and Chelsea Northrup give 8 common reasons why your photos are blurry and also gives ways to fix each.
Linogy Rechargeable Battery System – A Smarter Way to Stay Powered | Review
For photographers and videographers juggling flash units, wireless triggers, audio gear, and other battery-hungry tools, managing AA and AAA batteries can be a quiet nuisance. Linogy’s all-in-one rechargeable battery system aims to solve that, not just with faster charging, but smarter management, safer operation, and an environmental angle worth noting. As we head into the ... Read more
How To Become A Wedding Videographer – A Step by Step Guide
Getting started as a wedding videographer can be very overwhelming, especially when you don't have a clue where to start. Thankfully we've got you covered with a quick start guide to help you figure out the steps you need to follow to get your videography career moving in the right direction.
5 Reasons to Try Impossible Things AI Culling Inside Lightroom Classic
If you’ve ever spent hours (or days) culling thousands of wedding, portrait, or event images, you know the pain. And while plenty of tools promise faster culling, most miss the mark, sacrificing emotion for efficiency or forcing you to switch apps and break your workflow. Impossible Things is aiming to change that with a culling ... Read more
Photography Challenge: Portraits in a Car
Scrolling through Instagram you’ll come across some creative and unique shoot concepts and locations, but if there is anything 2020 taught us… we’ve got to work with what we’ve got. Instead of heading out to a fancy location to film our YouTube video this week, we opted for something more convenient. This week, we’re going ... Read more
Imagen Video Brings AI-Powered Color Grading to Premiere Pro with New LUT-Driven Workflow
Imagen has launched Imagen Video, a new AI-powered color-grading tool designed for high-volume wedding and event videographers. It is now available in Beta and completely free to use. Videographers can start a new project immediately, with no credit card or subscription required. Via this platform, Imagen Video aims to remove one of the most time-consuming ... Read more
Filmora V15’s AI Extend: A New Tool for Smoothing Clips and Stretching Moments
What happens when a moment ends too soon on camera? For editors, that often means jumping through hoops—reshooting, looping footage, or faking slow motion—to create a smoother transition or preserve the emotional beat. Wondershare introduced AI Extend inside Filmora V15, using AI frame generation to extend clips by up to eight seconds without traditional interpolation ... Read more
7 Winter Photography Tips, Ideas, and Examples
If you think wintertime is an excuse to put your camera away and stay warm indoors, think again. Winter photography can be one of the most rewarding challenges you’ll face as a photographer, whether you’re interested in landscapes, cityscapes, seascapes, wildlife, or even portraits. In this article, we’ll cover a variety of tips, ideas, and ... Read more
Venus Optics Release New Variants for Laowa 100mm f/2.8 2x Ultra Macro APO
David Crewe
Venus Optics Release New Pentax K-mount and Canon EF-mount (with manual aperture) Variants for Laowa 100mm f/2.8 2x Ultra Macro APO
Laowa Launches 50mm f/2.8 2X Ultra Macro APO for MFT Cameras
David Crewe
Venus Optics just announced the release of Laowa 50mm f/2.8 2X Ultra Macro APO Lens. The new 50mm lens is ...
Olympus Introduces The New OM-D E-M5 Mark III Mirrorless Camera – Compact, Customizable, and Versatile
David Crewe
During PPE. Olympus announced its latest, (and LONG awaited), OM-D mirrorless camera, an impressive update to its compact and versatile OM-D E-M5 Mark II, the Olympus OM-D E-M5 Mark III Mirrorless Micro Four Thirds Digital Camera.
Venus Optics Announce Pricing and Availability of Laowa 17mm f/1.8 MFT Lens – A Compact, Approachable and Fast Everyday Lens
David Crewe
Venus Optics announce the pricing and availability of the Laowa 17mm f/1.8 for Micro Four Thirds (M43) cameras. At the price of USD $149, this lens has been the most affordable lens Venus Optics has ever released!
Where Photography Lens Design Is Heading | Price, Functionality, Quality & Practicality
Kishore Sawh
A pragmatic look at the current state of lens development.
7Artisans Fast & Affordable Lenses For Mirrorless Fuji, Leica, Sony, and MFT
Wendell Weithers
The momentum behind mirrorless lens support has been steadily building as third party manufacturers recognize that the various mounts are ...
Kipon Announces The First Canon EF-MFT Lens Adapter W/ Electronic Autofocus
Kishore Sawh
Kipon unveils a new adapter that opens up a whole new world of lenses and functionality for MFT shooters. Here are the details and thoughts.
