Canon has announced the 1DX Mark III and people are freaking out. In this video, I am going to give you a few reasons why I’m not so hyped on what is most definitely going to be a powerful new camera system. See my thoughts in our reaction video below:
When a manufacturer releases a new product they always lead with the biggest upgrades and most impressive specs first, the ones that will for sure get the highest reaction out of consumers. While we are dazzled by the wow-factors, the items that are undisclosed are likely just going to remain the same from the previous model.
What We Know About the Canon 1DX Mark III
Since the most important features are what everyone’s excited about, let’s discuss them first and compare how much of a change is really occurring from the 1DX Mark II.
- Better Autofocus System
- 20 Frames Per Second in Live View
- 4K 60FPS Internal RAW Video Recording
There is no mention of the resolution of the sensor or how the camera will perform in low-light. Also, we can assume that with a new camera model comes an upgraded sensor size. The Canon 1Dx Mark II was a strong performer in low-light, so we are likely to see some improvements but nothing to write home about. Before I get into the reasons I’m not excited for this camera release, let me preface that this year was HUGE for Canon with the release of their mirrorless line up, and specifically, their RF lenses.
These lenses boast capabilities that weren’t previously imaginable and it’s got me excited to see what the future is like for Canon. The RF lenses have zoom lenses that operate as primes like the Canon RF 28-70mm f/2.0L which I’ve officially claimed as my new favorite lens of all time. We don’t really get any of the perks of their new mirrorless tech and accessories when we buy into the new 1DX Mark III, but let’s delve deeper into why exactly this specific camera announcement doesn’t have me jumping for joy.
3 Reasons Why I’m Not Excited about the Canon 1DX Mark III
EF lenses and cameras are the Canon technology of the past 20 years which is initially why I wasn’t too stoked for this announcement. This means we are spending a lot of money to buy an outdated system already. Here are my top 3 reasons why I won’t be purchasing this camera:
- We can’t utilize the RF lenses, as I’ve mentioned above.
- Powerful upgrade for cinematographers, but not so much for photographers.
- Form factor: durable, but heavy and bulky which is becoming a thing of the past.
Now that you’ve heard my thoughts and reasoning behind my lack of excitement for this new camera, what are yours? Leave them down in the comments below! See more of the Canon 1DX Mark III on B&H to view other specs and capabilities.
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I think the latest interview with Mr. Matsumoto san of Canon is probably the most telling…. He spoke about this 1DXMKii and said that Canon is still pursuing DSLR…. “QUOTE… For now though, according to Mr. Matsumoto, Canon is focusing on a mainly stills photography audience with the Mark III. In other words, the kinds of photographers we’ll see on the sidelines of the 2020 Olympic games next summer in Tokyo: many of them agency photographers, shooting stills, using pool equipment. Some people (myself included) had hoped for a truly professional mirrorless camera from Canon for 2020, but it looks like we’ll have to wait a little longer before we see an EOS R model aimed at sports and action shooters….UNQUOTE”
Just look around the world to see how AI (Artificial Intelligence) is becoming integrated into modern electronics…eg: Look at SONY’s A9ii, not as an upgrade to their A9i, but rather as a platform on which to build the next generation of mirrorless technology, using much more AI…..More and more of our modern electronics are turning to AI… Moore’s Law says it is all getting smaller and more powerful etc….. You get the picture?
And here we have Canon pushing DSLR technology, and half-acknowledging mirrorless technology….
CANIKON are scared to upset their legacy glass investors, but is their stand going to be costly, as they fall further behind in the mirrorless evolution?
Kodak stubbornly did the same kind of thing with film…..
Come on CANIKON… Show us your mettle and start competing properly in the mirrorless world, so we can all reap the benefit of the revolution….
Yeah, it’s a little bit too close to the end of the EF/DSLR product lifecycle to warrant spending so much to get a flagship camera.
I totally agree…. Lets face it, AI is the new world, and the sooner we all understand that, the better… Have a great weekend :-)
Is it really AI or is it an algorithm that compares itself to pre-loaded situations? Cause the latter has been around since AF & AE were on cameras. Sure the former might qualify in the basic definition of AI but it is not learning nor making independent decisions.
Perfect summery…..
Yes!