digital medium format

Hasselblad Launches The Worlds Lightest Digital Medium Format Autofocus Lens – The XCD 4/45P
David Crewe
Designed to further the capabilities of all X System cameras* by taking high quality imaging even further out into the world, Hasselblad launches the new XCD 4/45P, the worlds lightest Digital Medium Format Lens

Sony Medium Format Sensor | The Mega-Pixel Arms Race Continues
Wendell Weithers
Yet another world's first from Sony.

Streamlining Your Kit | Zack Arias Shares His Bag of Cameras
Wendell Weithers
When people ask me where I learned photography and video, I often tell them that I enrolled in YouTube University. ...

FujiFilm GFX50 To Get 3rd Party Fast Primes – 65mm 1.4 & 85mm 1.2
Wendell Weithers
A major challenge for any new camera system is to provide affordable lenses to convince enough people to buy into ...

The Rhino Cam Sony NEX Adapter – 140 Megapixel Digital Medium Format!
Matthew Saville
Well folks, Mirrorless has done it again. It has taken a digital photography concept that used to be obscenely large, heavy, and expensive, ...and miniaturized it for just $499.