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14 May 2021

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Camera Reviews and News

Trend from Photokina: Full-frame Goes Mainstream

One of the noticeable trend in this year’s Photokina is the number of smaller and lighter full-frame sensor cameras that are introduced. Yes, full-frame cameras are nothing new, but typically, they are prosumer and professional spec cameras that are often large and heavy. Now, companies are innovating cameras that are smaller and more mobile, but still have a full-frame sensor. And that is great news for us.

Hasselblad Cameras and Lenses

Bespoke or Bling? $5,000 Hasselblad Lunar Rebrands Sony NEX-7

One of Hasselblad’s claim to fame is being the first camera NASA used in their lunar exploration. To pay homage and as the first step of its new partnership with Sony, Hasselblad introduced the Lunar, a $5,000 bespoke mirrorless camera with the innards of a Sony NEX-7. Taking a page from the coachbuilding industry in the automotive world (Zagato as an example), Hasselblad’s Lunar can be fitted with a variety of exotic materials, from carbon fiber and precious metals to Italian leather and rare wood.