Sometimes photographers and filmmakers/videographers will shoot in a public area where people in the background may be captured on camera. It isn’t feasible to get every single person who enters that area to sign a photo release form. So, most photographers and filmmakers/videographers either post at all entrances a “Crowd Notice Photo Release” or a statement of release could be stated on the entrance ticket to an event or other documentation, like a pamphlet.
In previous articles, we’ve discussed Model Release Forms, when you need them and why you need them. We also provided you with a model release template. You can find it in our Photographer’s Resources, under Contracts and Forms.
When Do You Need a Crowd Photo Release Form?
Whenever you are in a public area where you are shooting with the intent of commercial use, for the purposes of trade or advertising, and there are people in the background that may be recognizable, you should post Crowd Release Notice Forms. In public areas, everyone gives up their “reasonable right to privacy,” but if you use a person’s likeness for the purposes of selling a product, you are infringing on their rights and could be held liable. It’s good practice to post the notices at all entrances and take photos of those posted notices at each entrance.
Why Do You Need a Crowd Photo Release Form?
Posting a Crowd Photo Release notice can help you protect yourself and your business. It also makes it easier to sell the rights to your images/video.
Free Crowd Photo Release Form
The following is a sample Crowd Photo Release Form. It’s always a good idea to consult a lawyer for verbiage and information that is specific to you.
PLEASE BE AWARE THAT BY ENTERING THIS AREA, YOU CONSENT TO YOUR VOICE, NAME, AND/OR LIKENESS BEING USED, WITHOUT COMPENSATION, IN FILMS AND TAPES FOR EXPLOITATION IN ANY AND ALL MEDIA, WHETHER NOW KNOWN OR HEREAFTER DEVISED, FOR ETERNITY, AND YOU RELEASE [insert company name] , ITS SUCCESSORS, ASSIGNS AND LICENSEES FROM ANY LIABILITY WHATSOEVER OF ANY NATURE.
DO NOT ENTER THIS AREA IF YOU DO NOT WISH TO BE SUBJECT TO THE FOREGOING.
Free Crowd Photo Release Form Template
You can download a free Crowd Photo Release Form Template here: CROWD PHOTO RELEASE FORM
The following free crowd photo release form has not been reviewed by a lawyer. It is provided for free to the community and is intended to be a guideline rather than a comprehensive, complete contract. Furthermore, many of the provisions may not be applicable depending on the type of studio you operate and the location in which you operate. It may also be missing provisions applicable to your type and location of photography. SLR Lounge is not responsible for any damages, lawsuits, or disputes that may arise from the use of this crowd release form template.