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Explore the Creative Process on a Crossfit Photo Shoot with Corey Rich

By Paul Faecks on May 15th 2014

Corey Rich is one of Nikon’s Ambassadors and the director of one of my favorite photography- related short films of all time: Dedicated.

In the short video below, photographer Corey Rich, shows his unique workflow on how he put together a photo shoot inside a Crossfit gym. He also explains how he captured images that had the “commercial look” to it.

Watch the Video from Adorama TV:

Shooting a great picture goes beyond getting your camera settings and all the other technical components right. More importantly, you have to think about what you want to say with your photograph. I think that most photographers concentrate to much on technical aspects on theirs photographs (which is super important as well; nobody likes looking at ugly photos), rather than thinking about composition and storytelling. Corey Rich does a great job explaining his creative thoughts, rather than explaining, for example, his aperture of choice.

South Tahoe Cross Fit portfolio shoot Day 1


Corey Rich used some “heavy duty” lightning in this shoot. As he explains, this shoot was a personal project in which he wanted to experiment with Profoto studio lightning. He also used a Litepanel to fill in some shadows of his shots. To make the light beam that was coming from a window even more visible, he used a fog machine.

Gear List:



How does your creative workflow look like? Do you think scouting your location beforehand is necessary?

[via Adorama TV/ Images via screencaps]

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Paul Faecks is a portrait- and fine art photographer, based in Berlin. If you want to check out his latest work, you can do so by following him on Instagram or by liking his Facebook Page

Q&A Discussions

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  1. Anthony McFarlane

    All that gear he mentioned made my head spin, lol.

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  2. Kurk Rouse

    I often have to keep reminding myself that at one point these guys were beginners and they did not get all that gear over night. Until i get to that point i’ll try to make use of what i have.

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