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Why Everyone Knows You’re Not a Professional Product Photographer And How To Change Post Production Tips

Product Photography | Why Everyone Knows You’re Not a Professional Product Photographer & How To Change

By Max Bridge on September 4th 2016

I look at a lot of product photography; from the amazing to the, shall we say, less amazing. One thing that almost every amateur has in common is a lack of attention to detail. It’s a skill just like any other, and requires development. Some people are fantastic at crafting beautiful sets, compositing, lighting and so on. But, they lack one vital skill which immediately identifies their work as amateurish: Cleaning. It may sound boring but I assure you it is of the utmost importance. This article will explain some theory and cover the steps I go through to clean an item.

Good Product Photography Starts On Set

Well, that’s an obvious statement, so let me clarify. You may have been given a “new” product to photograph, but I promise you it will have imperfections. Do not think that simply because your product is “new” it does not need cleaning. Our cameras are so detailed these days that every little imperfection will be captured in glorious detail.


the raw product photo of this running shoe

Whether it’s shoes, jewelry, perfume, or wine, every single item should be thoroughly cleaned before it even touches your shooting table. Yes, you can fix pretty much anything in post but there’s no point unnecessarily wasting your time.

product photography showing a close up of shoe after being cleaned in photoshop

Extreme Attention To Detail Is Needed For Product Photography

Right, let’s get to the nitty gritty. The photo you see above is prior to any cleaning in post. I tend to create lots of layers while cleaning and merge them into groups as I go. The reason for this is to stop the extreme slow down which can occur in Photoshop when you have tons of layers. I also rarely feel it necessary to go back and edit this cleaning stage. My cleaning process generally goes like this:

  1. Removal of all dust and marks using Clone Stamp, Healing Brush, Brush Tool, or whatever works.
  2. Fixing lumps, bumps, and straightening edges of material using Liquify.
  3. Perfect lighting and ensure no areas are clipped by adjusting contrast using precise masks.
  4. Exaggerate colors to identify problem areas and fix using a Hue and Saturation layer

Before I do any of this, I also ensure that the product is sharp, from front to back, by focus stacking. To do so, I use an indispensable program called Helicon Focus, which you can purchase here.

product photography photo of shoe after being cleaned in photoshop

Written as it is above, you’d be forgiven for thinking that this process is quick. It’s not. All things considered, the cleaning stage is by far the longest part of my edit; unless I am compositing other aspects. Depending on the product, I’ll spend anywhere from 1-3 hours doing this.

the layers used in photoshop for the cleaning of this product photography

The key here is attention to detail. I usually do multiple passes of every area to ensure I have not missed anything. It’s also important to remember that you’re not only correcting the big mistakes but all of the small details of a product as well. To give you an example, with this shoe I spent considerable time correcting the tick, the edge where the top half of the shoe meets the sole, the top shoelace holes, and fixing the lumps in the fabric. Removing all of the obvious dust and scuffs is easy, it’s the minute details that you need to focus on.

all of the contrast layer adjustments used in this product photo

Contrast corrections are the next phase which I always spend a lot of time on. This is also where I make creative adjustments and perfect the lighting. As much as possible I try to get things right in camera, however, tiny alterations which, for example, highlight the tick or bring out the text on the tongue, are often not possible on set.


Before you make any contrast adjustments, I encourage you to create a Threshold layer and identify the brightest and darkest areas of your image. Use the color sampler tool to select these areas and then keep an eye on your Info Panel as you make adjustments. If you don’t, it’s very easy to blow out your highlights and crush your blacks losing any detail which was present.

the layers used in photoshop to adjust the color of the product photography

One of the final stages in my cleaning process is color correction. I don’t make radical creative adjustments to color as it’s important to represent the product accurately. There’s no point changing the hue of any color if it becomes inaccurate.

Side note – To ensure you always capture accurate colors be sure to purchase a Color Checker Passport. It can be used in Lightroom and Capture One (although both in very different ways). You can find it here.

To identify colors which should not be present, I exaggerate the colors by adding a Hue and Saturation layer and cranking up the Saturation. If I see anything a little off, I just grab another Hue and Saturation layer and make the necessary adjustment, usually just to the saturation of the offending color.

Do Not Misrepresent Your Product

If you’re photographing a blue T-shirt, obviously the blue should be accurate to real life. However, it’s also important to apply the same theory, in a modified way, to cleaning. Rather than altering the product in a manner which would make it an untrue representation, you want to perfect what is already there. It’s tough to explain and is something you’ll find with experience. You’ll also find that some clients want you to push their products beyond what would be considered an accurate representation. That’s up to them of course but it could leave them with many unhappy customers.

Having completed the hours of cleaning, contrast and color corrections, and adding some creative flare, here’s the final edited photo


If you want your product photography to be taken seriously, take cleaning seriously. Give it the time it deserves and your photos will begin to look more professional. Of course, good cleaning is not going to turn a poorly lit photograph into something good; you must have a decent base before post-production begins. If you feel you need some education when it comes to product photography lighting, I suggest you take a look at Photigy. They offer a whole range of courses which cover all types of product photography.


Do you want to read more articles like this? If so, make sure you head over to my Author Page and click Follow. Check it out here.

Have you taken a look at SLR Lounge Premium yet? Click here to check out what’s on offer. There are loads of tutorials covering a range of topics, one of the latest is about creating stitched panoramas. In my opinion, there is no better service for amateur and professional portrait photographers.

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Max began his career within the film industry. He’s worked on everything from a banned horror film to multi-million-pound commercials crewed by top industry professionals. After suffering a back injury, Max left the film industry and is now using his knowledge to pursue a career within photography.

Website: SquareMountain 
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Q&A Discussions

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  1. Will Fahy

    Max, I shoot a lot of footwear myself and this is a great summary of the process I follow in much of my work.

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  2. Alex Kartashov

    Max, is it just me or was the big white S shape on the front of the shoe created in Photoshop and laid ontop of the existing shape?

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    • Max Bridge

      Hey Alex. It was cleaned a lot, had loads of errors in the fabric, but it wasn’t totally replaced. I suppose you could say it was added in but not really. It was just thoroughly cleaned / fixed

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