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wide angle zoom lens optical magnification

Optical Zoom VS Digital Zoom – What’s The Difference?

Matthew Saville

These days, almost every camera with a built-in lens has some sort of a “zoom” label on it. However, not ...

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Why the Tamron 17-70mm Is the Best Everyday Lens

Matthew Saville

Do you want professional results from entry-level camera gear? Read this article! When we hear the term “everyday lens,” we ...

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Sigma 28-70mm f/2.8 DG DN Contemporary Review | A Professional Lens For Every Photographer!

Matthew Saville

The Sigma 28-70mm f/2.8 DG DN Contemporary is effectively two lenses in one! It's the best entry-level kit lens that money can buy, and it's also a miniature, professional flagship optic.

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Nikon Z 70-200mm f/2.8 VR S Review | The Most Anticipated Lens Of 2020?

Matthew Saville

Completing Nikon's f/2.8 zoom holy trinity, this is one of the best 70-200mm f/2.8 zooms we have ever seen.

canon rf mirrorless 100 500mm telephoto zoom

Canon Announces 4 New Full-Frame Mirrorless Lenses, One Printer

Matthew Saville

Today Canon is also introducing four new RF lenses and two RF lens teleconverters: The Canon RF100-500mm F4.5-7.1 L IS ...

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Tamron Launches The Worlds First All-In-One Zoom Lens For Sony E-Mount – The 28-200mm F/2.8-5.6 Di III RXD

David Crewe

Tamron has just announced the launch of the 28-200mm F/2.8-5.6 Di III RXD (Model A071), an all-in-one zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is scheduled to be available on June 25 at $729(USD). Due to the spread of COVID-19, the release date or the product supply schedule could be delayed.

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Tamron Officially Announces the Launch of the 70-180mm f/2.8 Di III VXD (Model A056)

David Crewe

Tamron announces the launch date of the 70-180mm F/2.8 Di III VXD (Model A056), a large aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras that is the lightest and most compact in its class. The lens will be available in the U.S. on May 14th at $1199. However, due to the spread of COVID-19, the release date or the product supply schedule could be delayed.

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5 Lenses You Probably Don’t Need to Buy

Shivani Reddy

How many lenses should a photographer have? Hopefully this helps narrow down your list before making your next big purchase.

Fujifilm GF 45 100mm F4 R LM OIS W SLR Lounge 2000x1333

Fujifilm Announces New 45-100mm GFX Lens and GF Lens Roadmap

David Crewe

FUJIFILM Launches a new GFX lens, and announces the latest developments for G-Mount Interchangeable Lenses with a 2020 Roadmap - Exclusive 13-lens lineup, including 2 newly-announced lenses, provides comprehensive shooting coverage

Canon Designs a 50-80mm f/1.1 Lens for the RF System!

David Crewe

A recent patent filing shows Canon is working on some potentially crazy new lenses, presumably for the RF mount systems. Including a new 50-80mm f/1.1 Zoom!

Sony Releases RX100 VI premium compact & VCT-SGR1 Grip

Brittany Smith

Sony’s innovation has been a hot topic of conversation within the professional photography community as of late and it appears ...

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