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Hasselblad Launches The Worlds Lightest Digital Medium Format Autofocus Lens – The XCD 4/45P
Designed to further the capabilities of all X System cameras* by taking high quality imaging even further out into the world, Hasselblad launches the new XCD 4/45P, the worlds lightest Digital Medium Format Lens
Hasselblad Releases 1.21 Firmware and Widest Lens Yet, XCD 21mm f/4
Over the last year, Hasselblad has been releasing firmware updates for the X1D that continue to elevate the camera among…
Tamron Launches The 28-75mm F/2.8 Di III RXD for Sony Full Frame E-Mount
This should shake up the game a bit
Tamron 100-400mm f/4.5-6.3 Di VC USD | Hands-On With Tamron’s Newest Ultra-Telephoto
The unofficial arms race between Sigma and Tamron has been going on for some time now. As each manufacturer lands…
The New Zeiss Milvus 25mm f/1.4 | Milvus Lineup Spreads Wings With A Wide Angle Prime
The genus’s namesake has inspired the line of the Zeiss Milvus lenses, the new ZEISS Milvus 25mm f/1.4 is the eleventh in the line,…
Canon’s New 85mm f/1.4L IS USM | What Is Its Place In The World Of 85mm Primes?
Canon has just announced a monumental new lens – their all-new 85mm f/1.4L IS USM, priced at $1,599. Canon has…
New Voigtländer Manual Focus Macro for Sony E-Mount | 65mm f/2 Is “One Of The Finest”
Bankrolling Sony shooters, get ready to indulge in yet another fine piece of E-Mount glass. If all that Zeiss wasn’t…
New Tamron SP 24-70mm f/2.8 Di VC USD G2 Price & Availability Released
Dropping in early 2017, the 70-200mm f/2.8 G2 from Tamron has been upsetting the metaphorical apple cart causing even the…
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