Marketing

5 Tips For Gaining Facebook Business Page Likes From Potential Clients

Sparkle Hill

What are some ways that we, as photographers, can gain a following of legitimate potential local clients on Facebook without paying a dime?

How to Charge $4000 For An Engagement Photo Shoot

Hanssie

Okay, so the title is a bit misleading. Though charging $4000 for an engagement shoot is not absurd in Asian cultures, in most parts of the world, $4000 is unheard of for a simple pre-wedding photo shoot. Yet, there are lessons that can be learned. Read on...

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What You Should Know About Print Portfolios

Michelle Bird

Think about these aspects when you're ready to put your print portfolio together.

Why Your Photos Get No Likes, And Why Ones Much Worse Do Much Better

Kishore Sawh

Through one Redditor's experiment, we can see how far the value and reach of social interaction is in self promotion

Headless Sightings: A Quirky Photo Series As Seen Around the Streets of Los Angeles

Hanssie

Krocky Meshkin's Headless Sightings is a quirky paranormal series that created much buzz thanks to some creative marketing efforts.

How Custom Mobile Apps Can Help Take Your Photography Business to the Next Level

Hanssie

It's important for us business owners to stand out in small ways and using Mobile Apps can be an amazing tool for promoting your brand.

The Best Business Advice I Can Offer You

Kishore Sawh

There's a hundredweight of material on photo-business optimization. But if you ever were to sit with me & ask my advice, this is what I would tell you.

Social Media for Photography: 5 Reasons Why Every Photographer Should Use 500px

Nihar Sawant

When it comes to growing your business, social media can be really helpful to get potential customers. This article is ...

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How Behind-the-Scenes Videos Can Help Your Business | Interview with Shayne Gray

Megan Kennedy

Should photographers consider the value of producing behind-the-scenes content ourselves? Could it build your brand and reach your client base in a new way? Is tweeting an occasional #BTS pic enough? Is there an untapped value in video?

Survival Tips for a Wedding Photographer at a Bridal Show

Adam Kuzik

Love them or hate them, bridal/wedding shows are still one of the most important sales and marketing tools available to ...