The Sony Story No One Tells, Not Even Sony | It’s Not In Our Nature To Snuff Out The Fire
If you want to understand our business and where photography is going you must understand Sony. Most don’t.
Kando 2.0 | An Invitation From Sony, Other Brands & You Shouldn’t Refuse (Updated)
A doctorate in what’s coming next.
Sony Launches Flagship Wireless Flash For E-Mount | New Sony HVL-F60RM
Sony’s new flagship flash is a beast, but kicking up controversy.
A New Nikon Mount? Yes Please & APS-C Would Seem Sensible For The Moment
This could be exciting
Sony A9 Firmware Update 1.10 | Adapting Lenses For The A9 Just Got Better
The window to complain about E-Mount’s lack of sports glass is shrinking.
New Canon 50mm F/1.2L? WiFi coming to ProCanon Bodies? | Daily Roundup
Both Sigma and Zeiss have killed it with their recent respective 50mm lens launches, and this has put a lot of pressure on Canon to update their own 50mm offerings.
Sigma Discontinues 150-600mm Contemporary Lens In A Mount Before Release
Now here is something that you don’t see often. Apparently, Sigma has gone an discontinued the Sony A Mount version of their 150-600mm Contemporary lens before the lens was even released.
With Sony’s E-Mount Success, What Does The Future Hold For A-Mount?
You wouldn’t be the first person to wonder what Sony has going on with their A-Mount now that the E-mount, especially the FE (Full Frame – A7/A7s/A7r) portion, has been getting all of the attention.
Is Sony’s Next A-Mount Camera An A77 “II”?
According to the latest reports from the Sony rumor mill, Sony’s next a-mount camera will be the A77 II. This will be the first new a-mount camera from Sony since the A58 last February.
Bespoke or Bling? $5,000 Hasselblad Lunar Rebrands Sony NEX-7
One of Hasselblad’s claim to fame is being the first camera NASA used in their lunar exploration. To pay homage and as the first step of its new partnership with Sony, Hasselblad introduced the Lunar, a $5,000 bespoke mirrorless camera with the innards of a Sony NEX-7. Taking a page from the coachbuilding industry in the automotive world (Zagato as an example), Hasselblad’s Lunar can be fitted with a variety of exotic materials, from carbon fiber and precious metals to Italian leather and rare wood.
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