A mount
The Sony Story No One Tells, Not Even Sony | It’s Not In Our Nature To Snuff Out The Fire
Kishore Sawh
If you want to understand our business and where photography is going you must understand Sony. Most don't.
Bespoke or Bling? $5,000 Hasselblad Lunar Rebrands Sony NEX-7
fotosiamo
One of Hasselblad’s claim to fame is being the first camera NASA used in their lunar exploration. To pay homage and as the first step of its new partnership with Sony, Hasselblad introduced the Lunar, a $5,000 bespoke mirrorless camera with the innards of a Sony NEX-7. Taking a page from the coachbuilding industry in the automotive world (Zagato as an example), Hasselblad’s Lunar can be fitted with a variety of exotic materials, from carbon fiber and precious metals to Italian leather and rare wood.
