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Shots Fired: Sony To Release New 4K Capable RX20 Mid-October [Rumor]

By Anthony Thurston on September 27th 2014

It was a pretty clear shot across Sony’s bow a few months back when Panasonic announced their new FZ1000, a direct competitor to the Sony RX10 with one clear advantage – 4K video capabilities. Many in the media, myself included, wondered how long it would take Sony to respond.


According to a new rumor from the Sony rumor mill, it will not take long at all, mid-October to be exact. Yes, according to the new report Sony will launch a new RX20 in mid-October, which will feature – you guessed it – 4K video recording, as well as Sony’s XAVC-S codec. Most of the other features of the camera will be minor upgrades, if not exactly the same as the current RX10.

[REWIND: Panasonic Announces The FZ1000]

Another interesting tidbit, Sony would keep the current RX10 on the market, just with a $100-$200 price drop – based on the RX10’s current price that would bring it down into the $700-$800 range. The rumor also says that the new RX20 would come in around $1200 or $1300.


I feel like this is about as much as Sony could do on such short notice, but it will be interesting to see how the market responds to such a camera. The Panasonic FZ1000, despite matching or beating the Sony RX10 in many areas prices out at only $899. So pricing the new RX20 around $1300, is a pretty significant price gap.

If I had to guess, I would say that if this camera is happening, it could make its debut at PhotoPlus in NYC at the end of October. We will see.


What are your thoughts on this new Sony rumor? Do you think that a slightly upgraded RX10 (the RX20) can compete at $1300 against the $899 FZ1000? Leave a comment below!

[via Sony Alpha Rumors]

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Scot Tumlin

    Instead of 4k video, I’d prefer a RX20 with longer zoom range >= 400mm with a consistent f/2.8, which would justify a higher cost

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  2. Kyle Farris

    So, Sony’s $1300 camera can shoot 4k internally in XAVC-S but not their $2500 A7S… kinda sucks man. Maybe they’ve ironed some stuff out and will release a firmware update for the A7S (very doubtful). Their excuse is overheating because of the small body on the A7S and this camera is bigger, so… I dunno. I guess I’m still a little bummed cause the camera is so awesome in every other way (barring the rolling shutter, of course).

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