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25 Oct 2021

IPS (In Person Sales)

IPS, or In Person Sales, in photography is a pricing and business model in which the photographer meets with their clients after the photography session in person to present and sell the photographs. IPS an alternative model to the "shoot and burn" model in which the photographer sends all the final digital files in an online gallery to the client.  

When IPS is done correctly, it becomes the process of better understanding your client’s vision, executing on that vision, and delivering a wonderful experience. The final step will still be to ask for money, but it will be organic because of the steps taken to prior to the "sale."

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