Description: SEO is an acronym for Search Engine Optimization, an online marketing practice used to boost the quantity & quality of traffic to a site, ideally through organic search engine results.
- Quality of Traffic: If web users visit your photography site to hire a wedding photographer, but your site is geared toward sharing the latest photography news, then that is not quality traffic.
- Quantity of Traffic: The more people who click on your site from the Search Engine Results Pages (SERPs), the better.
- Organic Results: Organic traffic, unlike an ad, does not require you to pay for it.
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