SEO – Search Engine Optimization

SEO stands for “Search Engine Optimization.” It is the process of increasing the visibility of a website in search results. As a photographer, having a basic understanding of SEO is critical to many aspects of your business. The ways SEO benefits you can be summed up with the “4 T’s” of SEO benefits for photographers: Traffic, Talent, Time, and Teaching.

Traffic – Seo Increases your Traffic and Revenue

The most obvious benefit of SEO is that more visibility in searches will lead to more client inquiries, bookings, and overall revenue. In our photography business, we receive an average of 5 wedding inquiries a day, as you can see from the screenshot below.

photographer-leads

Of course, you can’t expect the same results in every region around the world. Also, many of these inquiries might be from sources outside of search; but around 60% of our leads still come directly from Google searches.

Talent – Seo Finds you Talent

Let’s say you’re fully booked and your business is already booming. What else can SEO do for you? If you don’t need more business at the moment, consider that SEO gets you talent. Where do you find all of your second shooters and lighting assistants? Instead of having to go out and find them on forums and networking events, a highly visible site has a much higher chance of receiving inquiries for shooting opportunities.

As you can see from the screenshot below, we receive around 5 applicants per week. While it takes a lot of time to dig through each of these applicants; having talent find you, instead of the other way around, saves hours of time. Furthermore, the steady stream of talent allows you to be more selective and hire only the best matches for your style and your company culture.

talent-acquisition

Teaching – Seo Makes you a Teacher

Even if all of your shooters are already established and you are fully booked, consider that SEO will save you time.

By following the tips and SEO techniques in this book, you’ll end up with dozens of pages on your website full of amazing and useful content. This content will not only help sell your services but will also help cut down on the time spent answering common questions about your policies, style, equipment, and overall business.

In other words, good SEO techniques help you build a website that educates your clients and saves you time in all aspects of the business, from sales to customer service.

Time – Seo Saves you Time

Increasing your visibility via SEO helps you build your fan base. How? Well let’s say that prior to a shoot, a photographer searches for inspiration via Google. She types in the name of a specific location and your image pops up. It’s an amazing image and she clicks through to see more on your blog. Maybe you have a call-to-action to sign up for a newsletter or to follow you on Facebook or Twitter. You now potentially have a new supporter.

This large following can help lead to private coaching opportunities, workshop bookings, and many more alternative streams of revenue. When you have an idea for a revolutionary new photography gadget, your supportive fans will become your first customers. This may seem like we are getting ahead of ourselves, but the point is that SEO is beneficial for photographers of all levels.

ACCESS TO INDUSTRY-LEADING EDUCATION

Let SLR Lounge guide you in your photography journey with the best photography education and resources. Browse our complete, comprehensive solutions and take the next step in your photography.
BROWSE WORKSHOPS

CHAPTER 1.01 – INTRODUCTION

CHAPTER 2: 1.02 – SEO BASICS & KEYWORD STRATEGY

CHAPTER 3 1.03 – CREATING CONTENT

CHAPTER 4: 1.04 – SITE STRUCTURE

Chapter 5: 1.05 – ACCESSIBILITY, SPEED, AND DUPLICATE CONTENT

Chapter 6: 2.01 – LINK BASICS

Chapter 7: 2.02 – LINK VALUE FACTORS

Chapter 8: 2.03 – NOFOLLOW, RELATED LINKS, & ANCHOR TEXT

Chapter 9: 2.04 – LINK BUILDING STRATEGIES

Chapter 10: 3.01 – THE IMPORTANCE OF SOCIAL MEDIA

Chapter 11: 3.02 – MAXIMIZING SPECIFIC SOCIAL MEDIA NETWORKS

Chapter 12: 3.03 – MASTER LOCAL SEARCH

Chapter 13: 4.01 – Initial Decisions

Chapter 14: 4.02 – WORDPRESS AND Squarespace

Chapter 15: 4.03 – GOOGLE ANALYTICS

Chapter 16: PAID DIRECTORIES