Wedding Workshop Six | Photographing the Details: The Marketing Power Of Wedding Decor Photographs
The Marketing Power Of Wedding Decor Photographs
More often than not, photographing wedding decor images falls under the domain of second shooters on the wedding day, but that doesn’t mean that these details are not a priority. In fact, there are several pros for capturing great wedding decor images.
Here are some of the ways in which wedding decor images can help your photography business:
- Attract more brides/clients
- Keep venues/vendors happy (networking)
- Build ongoing organic marketing
- Get published
- Create styled shoot opportunities
Attract More Brides/Clients With Pinboards
A “wedding decor” pinboard on Pinterest can serve as a public, online portfolio and help your detail images accomplish the goals listed above. Each image should be keyworded (using Google and/or Pinterest analytics), which will help when brides-to-be are creating moodboards on Pinterest.
Keep Venues/Vendors Happy By Tagging On Social Media
Venues and vendors may also share your images on social media sites like Instagram, which leads to more exposure. You may only have a couple hundred followers, but the venue/vendors may have tens of thousands of followers, which means your images will be seen by more people. This is why it is essential that you properly tag the venue/vendors whose location/work is featured in your wedding decor images.
Share The Right Images To Build Ongoing Organic Marketing
For marketing purposes, you should consider certain factors when deciding on which images to share. For example, in one case study, an image of chairs and a flowery altar at a ceremony site was seen by over 900,000 people across various social media platforms/accounts.
Another image, which featured the bride and groom included in the detail shot was seen by over 6.8 million people and shared more than 170,000 times. This is why we recommend that after getting your wedding decor shots, whether at the ceremony site or the reception ballroom, try to capture the couple in among the decor. This will help add great shots for client delivery, as well as vendor and social media marketing potential.
Get Published And Get Busy
Increased exposure (as mentioned above) can lead to your images getting published in a variety of online and printed publications. The increased traffic to the site based on links could also possibly result in a higher conversion rate and increased bookings for your business/studio, and may help you partner up with various vendors to create styled shoots. Styled shoots, in turn, can be used for publishing purposes as well as building your portfolio and attracting more clients.
Understand What Wedding Decor Images Won’t Get You
While wedding decor images can help your business in a number of ways, here are some of the things that shooting great decor images likely won’t get you:
- Wall art sales
- Significantly more album spreads
- Happy clients
Even the greatest wedding decor images are unlikely to help you increase wall art sales or add album spreads. If you consider the wall art or albums you’ve seen, there’s a good chance that any details that were included were featured more in the background of the bride and groom or their guests.
Also, while expertly shot wedding decor images might please your clients, there’s more to the images and experience you deliver that will determine whether or not your clients are happy at the end of the day. Communicating clearly with your clients so that you can deliver images that match their vision will set you apart as a photographer and lead to more opportunities to grow your business.Join Premium
We designed Photographing the Details to train wedding day teams to capture ceremony site and reception ballroom details with efficiency and purpose. Course objectives include working efficiently under time constraints, controlling lighting and colors in any scenario, capturing creative, publishable images that can be shared by venues and vendors, and telling complete and cohesive stories with details.
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