Week 12
Setting Up for Long Term Success

1 – Check Your Progress

This is the final week in our 12 week program.  Let’s check how we did. Log into your google analytics and go to Acquisition -> All Traffic -> Course/Medium -> google/organic (be sure to adjust the dates).

We hope that you saw significant improvements. If not, here are some questions you should ask yourself:

What kind of links did you build during the last 12 weeks? 

Are most of them from “easy” directory links, or did you manage to get a few impactful links from authoritative sources like wedding features, photography news websites, local business, etc?

How many niche pages were you able to create?

Did you create 3-5, 5-10, 10-20?  As a general rule of thumb, the more niche pages you create, the more chances you have of ranking for low competition keywords and increasing your overall web traffic.

2 – Incorporate SEO into your workflow

While successful SEO requires continual efforts, many of those efforts can be built into your workflow.  Here are a few examples (some of which have been previously mentioned):

Blogging – As you continue to take on shoots, don’t forget to blog.  And when you do, be sure to keep SEO in mind, targeting one keyword and making sure that keyword is in TUTI (title, url, text, and image names).

Sending out Images – When you send images to the other vendors from the shoot, invite them to blog and share the images with a reminder to link back to you.

Sharing on Social Media – Make sure your workflow includes sharing your latest work on all of the major networks.  As your social presence grows, so does the chance of someone discovering your content and linking to it.

Creating Resources from FAQs – If you hear the same question from more than one client, create a page on your website that answers that question.  This provides your clients with valuable resources and increases the chance of ranking for the keywords in that question.

Requesting Reviews – Make it part of your workflow to consider requesting reviews after you’ve delivered a great set of images.

3 – Create Your Long Term Schedule

Other SEO tasks are not as workflow-based and need to be scheduled out on a monthly basis.  These include the following:

Writing Niche Pages – Write at least two new pages for your website every month.  From tips for clients to preferred photography locations, these resources can become your source of sustainable, long-term traffic.  As you gain more and more experience, you’ll start to come up with creative ideas to approach old topics and stand out from similar content on the web.

Getting Featured – Once a month, submit your work to a place that features your type of photography.  This might be a wedding blog, an awards system, or some other platform that features photographers.

Listing in Directories – Consider taking 30 minutes to an hour every month to list your business in directories.  Relevant directories change every year, so a simple google search for “2019 free small business directories” will give you a good list to consider.

Writing for Photography Blogs – Once a month, consider contributing to a photography blog.  Regardless of your level of experience, you should have something to offer the community. It just takes research, creativity, and brainstorming.

Reviewing Products – Once a month, consider reviewing a product on your own blog, or on another photography blog.  If you do, contact the company or its PR company, and let them know that you’ve mentioned them.  This can lead to features, quotes, and links from their authoritative websites.

Doing Something Out-of-the-box or Noteworthy – Once a month, take a step back and think to yourself, what would get my business and my work noticed (and linked to)?   Here are a few ideas:

  1. A controversial stylized shoot
  2. A shareable infographic on a photography topic or industry related topic
  3. A free comprehensive resource on something.
  4. A partnered shoot giveaway where each vendor is required to post about the giveaway (and therefore link to your site).
  5. … Anything … take a look at this photographer’s rap video.

Conclusion

We hope that you’ve enjoyed this course.  Like anything, make sure you enjoy the process as much as the results.  The process of great SEO can involve educating your clients, networking with other vendors, getting your work featured, educating other photographers, and more. 

Besides great SEO benefits, these can all be enjoyable aspects of work that can make the journey of owning a photography business fun and exciting.

If you have any feedback, please email me at chris@slrlounge.com.