Week 10
seo audit

Task 1 – run seo audit tool

Input your website into the following tools:

  1. https://www.seoptimer.com/
  2. http://tools.neilpatel.com/en/analyze/
  3. https://sitechecker.pro/

Analyze the results and fix any issues within your control.

Below are a couple examples:

Add in Missing Alt Text

The https://www.seoptimer.com helps you identify images with missing alt text.  Try to locate those images and add in some keywords as the alt text.

Fix Broken Links

The same tool helps you identify broken links.  Either redirect those links to a working page or delete them.

Do NOT worry about small items you cannot easily fix

Some “fixes” that these tools recommend require a new CMS, theme or the services of a developer.  Use your judgement to determine which issues to fix and which issues to simply jot down for future consideration.  Below is an example of an “issue” that we choose to live with because the beautiful video iframe is a design feature that we believe helps impress potential clients.

Page Speed

One of the most common issues with Photography websites is page speed since our web pages are usually image-heavy, large websites to load.  Here are some steps to speeding up your website:

  1. Size your images so that they are the smallest possible size while maintaining good image quality.
  2. Use caching plugins when available
  3. Choose a fast hosting company

Here are a few specific resources for speeding up your website:

  1. WordPress
  2. Squarespace
  3. Wix
  4. Showit

Indicate Completion

Comment to share the changes you made!