Additional Web Page Ideas
We’ve now provided you with the brainstorming process that you should utilize prior to creating all of your pages. Just in case you’re still out of ideas, here is a list of ideas for you. The actual titles and content should be structured around your list of keywords.
Ideas for All Types of Photography
- About Us
- Contact Us
- Pricing (Do not need to include actual pricing)
- Featured Shoots
- Equipment List
- Post Production Style Description
- Photography Style Description
- Application Page for Second Shooters/Interns
- Favorite Vendor Page
- Album Styles and Options Description
- Print Product Options (Canvases, Enlargements, etc.)
- FAQ: When Should I Have my Shoot?
- FAQ: What Should I Bring?
- FAQ: What Should I Wear?
- Gear Reviews
- Specific Tutorials
- Specific Advice for Your Clients
Ideas Specific to Wedding and Portrait Photography (Skip if Not Applicable)
In addition to the pages for “All types of Photography” listed above, consider creating pages for the following topics specifically related to wedding photography. These are just a few ideas, but get creative and write about anything that you think your clients will be interested in. Keep in mind that every business is different, so these pages may or may not work for your particular studio.
- Multiple Pages Highlighting Each Culture: Catholic, Mormon, Indian, Chinese
- Favorite Engagement Photography Locations
- Destination Wedding Photography – Procedures, Costs, Wedding Features
- Multiple Pages Each Featuring a Different Wedding Vendor
- Ideal Wedding Photography Timeline
Ideas Specific to Headshot Photography (Skip if Not Applicable)
In addition to the pages for “All types of Photography” listed above, consider creating pages for the following topics if you’re targeting headshot photography. Many of these pages will be based around educating your clients. While actors are familiar with the process, musicians, dancers, and corporate businessmen and women are not. Many clients will have no idea how many shots they need, what to wear, where to get professional makeup. This is your chance to educate and establish your expertise!
- Actor Headshots
- Dancer Headshots
- Musician Headshots
- Corporate Headshots
- The Headshot Photography Process
- How Many Headshots Do I Need?
Specific to Newborn Photography (Skip if Not Applicable)
In addition to the pages for “All types of Photography” listed above, consider creating pages for the following topics for newborn photography. We covered many of these in our example with Sarah in the last section, but here is a refresher.
- When Should We Take Newborn Photos?
- How to Prep for a Newborn Shoot
- Creative Newborn Photography Ideas
- Newborn Photography Props
- Articles Related to Newborn Health
- Articles Related to Baby Clothes
- Newborn Photography Safety
Ideas Specific to Other Types of Photography
There are many other types of photographers, including street photographers, landscape photographers, architectural photographers, real estate photographers, family photographers, sports photographers, and more. In each of these niches, sit down and think about who your clients are. Then ask yourself the questions we presented. As a reminder, here they are again:
N- Need: What so you clients need to know?
I – Interests: What other interest does your target audience have?
C – Common Questions: What are common questions from your clients?
E – Emphasize: What areas of your business do you want to emphasize?
CHAPTER 1.01 – INTRODUCTION
- 1.1 Photography SEO and Web Marketing Intro
- 1.2 Why You Need SEO
- 1.3 Why You Should NOT Hire Out For SEO
- 1.4 Overview of Chapters
CHAPTER 2: 1.02 – SEO BASICS & KEYWORD STRATEGY
- 2.1 How Do Search Engines Work
- 2.2 Understanding Search Results
- 2.3 Search Results Quiz
- 2.4 What is a Keyword
- 2.5 How To Determine Keywords For Your Photography Studio
- 2.6 Using the Keyword Planner
CHAPTER 3 1.03 – CREATING CONTENT
- 3.1 How to Create Great Content
- 3.2 Web Page Ideas
- 3.3 How to Create Great SEO Content
- 3.4 Grow Your Business with Google Image Search
- 3.5 Balancing SEO with Workflow
CHAPTER 4: 1.04 – SITE STRUCTURE
Chapter 5: 1.05 – ACCESSIBILITY, SPEED, AND DUPLICATE CONTENT
- 5.1 Importance of Correct Internal Linking
- 5.2 Broken Links
- 5.3 Under the Hood Accessibility
- 5.4. How to Speed Up Your Site
- 5.5. Avoiding Duplicate Content
- 5.6 Conclusion
Chapter 6: 2.01 – LINK BASICS
Chapter 7: 2.02 – LINK VALUE FACTORS
Chapter 8: 2.03 – NOFOLLOW, RELATED LINKS, & ANCHOR TEXT
Chapter 9: 2.04 – LINK BUILDING STRATEGIES
Chapter 10: 3.01 – THE IMPORTANCE OF SOCIAL MEDIA
- 10.1 Why Social Media is Important?
- 10.2 How to Get Started with Social Media
- 10.3 How to Create Quality Content
- 10.4 How to Post Your Content – Rules and Guidelines
Chapter 11: 3.02 – MAXIMIZING SPECIFIC SOCIAL MEDIA NETWORKS
- 11.1 Use Wedding Slideshows To Showcase Your Work On Social Media
- 11.2 2 Apps To #MaximizeEngagement
- 11.3 Using Facebook to Grow Your Business
- 11.4 Using Twitter to Grow Your Business
- 11.5 Using Google Plus to Grow Your Business
- 11.6 Using Pinterest to Grow Your Business
- 11.7 Using Instagram to Grow Your Business
- 11.8 How to Post Videos and Photos to Instagram From Your PC
Chapter 12: 3.03 – MASTER LOCAL SEARCH
- 12.1 Local Listing Accounts & On-Page SEO and Local Links
- 12.2 Decide On Your Name, Address, and Phone
- 12.3 Set Up My Google Business Page
Chapter 13: 4.01 – Initial Decisions
- 13.1 Create a Photography Website
- 13.2 Photography Business Names | How to Choose
- 13.3 Photography Domain Names | How to Choose
- 13.4 Best Website Builder for Photographers (Updated for 2019)
- 13.5 One Website vs. Separating Your Blog
- 13.6 How to Create Multiple Websites to Improve Your SEO
Chapter 14: 4.02 – WORDPRESS AND SQUARESPACE
- 14.1 WordPress for Photographers
- 14.2 Recommended WordPress Plugins for Photographers
- 14.3 Squarespace For Photographers | Pros And Cons
Chapter 15: 4.03 – GOOGLE ANALYTICS
- 15.1 Using Google Analytics to Measure Performance
- 15.2 Google Webmaster Basics for Photographers
- 14.3 Squarespace For Photographers | Pros And Cons
Chapter 16: PAID DIRECTORIES
ACCESS TO INDUSTRY-LEADING EDUCATION
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