Using Twitter to Grow your Business

Twitter is a revolutionary social media platform that provides up- -to-date news directly from the source. So how can we photographers use this to help our businesses? Again, it all starts with great content and networking, as we mentioned in the previous sections. In addition, here are some Twitter-specific guidelines.

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Strategy | Post Often with Spamming

Since posts are limited to 140 characters (not a lot of real estate on a screen), your followers will likely be more tolerant of frequent posting on Twitter compared to other networks.

Studies have found a positive correlation between the amount of posting and number of followers. Of course, be careful not to spam by using common sense and tact.

Note: We’re going to talk about Twitter with the assumption that you are familiar with the basic terminology (tags, followers, favorites, retweets, etc.). If you’re completely new to Twitter, brush up on your definitions here:[https://support.twitter.com/articles/166337-the-twitter-glossary].

Strategy | Keep Your Tweets Short

Just because you’re allowed 140 characters, doesn’t mean you should use them all. If you do, you’re not leaving enough room for other users to retweet. When a user retweets, they may want to add their own commentary or hashtags. Keeping your tweets well under 140 allows room for the sharing process.

Strategy | Follow Others in Your Industry and Area

Start following your clients, other photographers, and other industry professionals. This allows you to stay up-to-date on the latest trends and ideas of your clients and peers.

In addition, it potentially expands your following because a percentage of those Twitter users you follow will check their follow notifications and follow back. Of course, be sure you’re not just spam following by being selective and tactful.

Using Advanced Search Options – A great way to find industry professionals in your area is to use advanced search options. See the image below:

using-twitter-for-business

Here’s how you use advanced search to increase your Twitter following:

  1. Type in Hashtag – Start with an industry related hashtag and type it into the search box. The best way to do this is simply guess and check. Think about who you want to connect with; and try to guess what they might use as hashtags for their posts.
  2. Insert Area – After the hashtag. type in “near:[INSERT YOUR TARGET CITY]” This also requires some guess and check to see what cities are active in your area,
  3. Check the Results and Connect – Connect with relevant accounts by following select accounts and retweeting relevant tweets.

Strategy | Retweet and Favorite Often

Retweeting is simply the process of sharing a Tweet with your followers. Retweeting good content benefits you in a couple of ways. First, you are sharing great content and therefore adding entertaining, inspirational, or informative value to a conversation. Being a source of great info and content gets you followers.

Secondly, when you retweet, you show up on the radar of the person whose post you retweeted. Many people check their stats carefully and take notice of who shares their content. Many will follow you back and some might even return the favor.

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Mark Tweets as “Favorite” – Marking a Tweet as “Favorite,” indicated by the star, has a similar effect as retweeting. This is similar to a Facebook “Like” or a Google+ “Plus 1.” When you mark posts as “favorite,” you have a chance of getting noticed and remembered by the person managing that Twitter account.

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Remember, in the online world, people are looking for approval. With Twitter, that is measured by retweets and “favorite” stars. Give a little love to get a little love; and be sure to support your clients and your industry partners.

General Rule: Be sure to retweet any positive mention of your company. This brings awareness to the positive remarks and also shows appreciation for the positive remarks.

Strategy | Use Hashtags Often

The hashtag is one of Twitter’s most prominent and important features. Using a hashtag is like joining a conversation. They indicate the content or topic(s) of the tweet. Here are a few rules to follow when it comes to hashtags:

  1. Use Relevant Hashtags – Some people search topics by Hashtag. When your target audience searches something relevant, wouldn’t it be great if your Tweet showed up in the results? Try your best to anticipate the hashtags that your clients and industry connections may be searching and use them when appropriate.
  2. Do Not Over Do It – Using too many hashtags looks bad and is tacky in the world of social media. Be sure to select a few targeted, thought-out keywords and stick to those.
  3. Consider Trending Topics – To find trending topics, there are a variety of services that you could use: “Trends 24,” “Trends Map,” “What the Trend,” and many others. Capitalizing on trending topics is not an easy task because most of the time, our content simply doesn’t fit. As photographers, we rarely have something that fits a national conversation. But if you do, then make sure you use the appropriate hashtag to see a bump in traffic. An example might be an image of someone doing the latest dance craze or wearing the latest fashion trend.

Strategy | (At Least) Passively Manage Your Twitter Account

Content for Twitter can be indirectly populated because it syncs with so many other social networks. For example, on your WordPress blog, you can simply install a plugin that automatically publishes your post to Twitter. (See our bonus chapter on WordPress). Also, you can directly share your Instagram posts and Pinterest Pins directly to Twitter (check the share settings in your Instagram and Pinterest accounts).

Of course, your following won’t ever take off until you start actively managing it, engaging in real conversations, using appropriate tags, and creating custom content. However, even with just passive management, you can maintain industry connections and slowly build a following.

CHAPTER 1.01 – INTRODUCTION

CHAPTER 2: 1.02 – SEO BASICS & KEYWORD STRATEGY

CHAPTER 3 1.03 – CREATING CONTENT

CHAPTER 4: 1.04 – SITE STRUCTURE

Chapter 5: 1.05 – ACCESSIBILITY, SPEED, AND DUPLICATE CONTENT

Chapter 6: 2.01 – LINK BASICS

Chapter 7: 2.02 – LINK VALUE FACTORS

Chapter 8: 2.03 – NOFOLLOW, RELATED LINKS, & ANCHOR TEXT

Chapter 9: 2.04 – LINK BUILDING STRATEGIES

Chapter 10: 3.01 – THE IMPORTANCE OF SOCIAL MEDIA

Chapter 11: 3.02 – MAXIMIZING SPECIFIC SOCIAL MEDIA NETWORKS

Chapter 12: 3.03 – MASTER LOCAL SEARCH

Chapter 13: 4.01 – Initial Decisions

Chapter 14: 4.02 – WORDPRESS AND SQUARESPACE

Chapter 15: 4.03 – GOOGLE ANALYTICS

Chapter 16: PAID DIRECTORIES

ACCESS TO INDUSTRY-LEADING EDUCATION

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