Using Pinterest to Grow your business

Pinterest has over 70 million users, of which 80% are women. It’s a hub for “doit-yourselfers,” brides, designers and others looking for visual inspiration. As a photographer, you have a massive opportunity to increase your reach and put yourself in front of potential fans and clients through Pinterest.
How does Pinterest drive traffic to your site? One of the biggest benefits of Pinterest is that each image is linked directly to the webpage from which it is “pinned.” Generally, the more your images are pinned, the more referral traffic you will receive.

Create Boards of Your Own Work

Increase your following by creating boards with your own images. This increases your exposure because the boards are searchable within Pinterest AND within search engines. A light bulb should be going off in your head at this point. If these boards are indexed and searchable then you should use keywords in multiple places. Be sure to include keywords in the following places:

  • The title of the board
  • Descriptions within the boards
  • Image names

Conduct the same exercise that we did for creating pages for your site (in Book 1). Think about your target venues and your target keywords. Create a board for every one of those targets. You will need to prioritize your boards, however, as you are limited to 500.

pinterest-marketing-for-photography

If you would like more examples, feel free to view the boards created in our studio here: http://www.pinterest.com/linandjirsa.

Encourage Pinning From Clients

Your clients will also find Pinterest useful; and if you guide them in the process, it can be one of your best sources of traffic.  As a photographer, we create exactly what Pinterest users are looking for which is beautiful eye candy.  We create awesome imagery of things that people are already passionate about like wedding details, jewelry, flowers, pets, real estate, décor, etc.  It’s up to us to make it convenient for people to “pin” our images; and find ways to encourage them to “pin” our images.  Here’s how:

Step 1 – Install the Plugin on Your Site

The first thing we need is a plugin that inserts the Pinterest script on all of your pages and brings up a “pin” button when a user hovers over an image. If you’re using the SLR Lounge WordPress Theme, this is already included.

1-pinterest-marketing-for-photography

WordPress – If you’re a WordPress user, all you need to do is install a Pinterest plugin. There are plenty to choose from.

Squarespace Squarespace users should follow the instructions in this thread to install the script: https://support.squarespace.com/hc/en-us/articles/206543577-Using-Pinterest-with-Squarespace

Step 2 – Encourage Pinning

In our Natural Light Couples Photography Workshop (https://www.slrlounge.com/store-product/natural-light-couples-photography-workshop-dvd/), we teach you the importance of having your clients create a moodboard. A moodboard is simply a Pinterest board that includes all of their favorite images. Reviewing this board with them is critical to understanding their preferences and catering your style to match their personalities.
Instruct your clients to gather most of their pins for their moodboard from your blog or website. After all, if most of their pins are from elsewhere, maybe you and your client weren’t a good match to begin with. This process puts your images onto your clients’ Pinterest boards. This activity then appears in the feeds of those who are following that person, expanding your reach.
Also, remember that these images link directly to your site. Therefore, by simply having your clients communicate with you through Pinterest, you’re actually growing your following and driving clicks over to your website.

Use Pinterest to Organize Your Ideas

Grow your Pinterest following by simply participating and using it as a tool. As a photographer, Pinterest is a great way to brainstorm and bring together ideas. Simply search what you’re looking for directly on Pinterest and “pin” the images of your choice to boards that you create. You can then access these boards later from your computer, phone or tablet. These idea boards can be your way of organizing your shoots. Aggregate posing, lighting, wardrobe & styling ideas, and more. It’s also a great way to research new locations or new cities.
Besides being useful for your shoots, this participation will grow your following. Remember the concept of “give a little love to get a little love.” These pins of other photographers’ images will not go unnoticed and you will see your followers and repins increase with your increase in activity.

Action Steps:

  1. Create your business Pinterest account. Business accounts give you advanced analytics, so we recommend using business accounts over personal accounts. If you already have a personal account, you can convert it to a business account with this URL: https://business.pinterest.com/en
  2. Before your next shoot, create a new board.how-to-use-pinterest-to-gain-traffic
  3. Add related images to your board via the Pinterest search.
  4. Install the Pinterest toolbar for your browser – Search “[INSERT BROWSER NAME] Pinterest Toolbar” and install.pinterest-marketing-pluginAdd related images from around the web to your board using this toolbar. To do so, simply click the Pinterest icon while visiting any page and you will be able to choose which images to pin.
  5. Install the Pinterest App on your smartphone for quick access to your boards during your shoots.

 

 

CHAPTER 1.01 – INTRODUCTION

CHAPTER 2: 1.02 – SEO BASICS & KEYWORD STRATEGY

CHAPTER 3 1.03 – CREATING CONTENT

CHAPTER 4: 1.04 – SITE STRUCTURE

Chapter 5: 1.05 – ACCESSIBILITY, SPEED, AND DUPLICATE CONTENT

Chapter 6: 2.01 – LINK BASICS

Chapter 7: 2.02 – LINK VALUE FACTORS

Chapter 8: 2.03 – NOFOLLOW, RELATED LINKS, & ANCHOR TEXT

Chapter 9: 2.04 – LINK BUILDING STRATEGIES

Chapter 10: 3.01 – THE IMPORTANCE OF SOCIAL MEDIA

Chapter 11: 3.02 – MAXIMIZING SPECIFIC SOCIAL MEDIA NETWORKS

Chapter 12: 3.03 – MASTER LOCAL SEARCH

Chapter 13: 4.01 – Initial Decisions

Chapter 14: 4.02 – WORDPRESS AND Squarespace

Chapter 15: 4.03 – GOOGLE ANALYTICS

Chapter 16: PAID DIRECTORIES

ACCESS TO INDUSTRY-LEADING EDUCATION

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