Title Tags

So far we haven’t talked much about the actual structure of your site. We’re now going to get into some topics that might seem intimidating if you aren’t familiar with web programming. But there’s absolutely nothing to worry about because we’ll be covering each point in step-by-step detail. Also, if you’ve been using a good content management system, there isn’t a ton more that you have to do. In fact, you just have to tweak a few settings, install a few plugins, and follow a few more of the guidelines in this section.

Title Tags

Your Title Tags play a critical role in ranking for your keywords in search engines. These titles are displayed as the title in the Google Search Results and in the browser tabs.

If you are not using a content management system, manually insert your titles within the tag in the head of your pages as you see below:

Los Angeles Boudoir Photographer | Lin and Jirsa

If you’re using Squarespace, Wix, WordPress or any other content management system, set your title in the admin panels, as we’ll cover next.

Title Tags for Home Pages

Set the home page Title Tag in the backend of your content management system. In Squarespace, set your title in the area displayed below:

View post on imgur.com

For WordPress, set your title tag for your home page in the following sections of your backend:

  • General Settings – If you’re not using an SEO plugin, set your title in the following location: Settings -> General -> Site Title
  • SEO Plugin (or Yoast Plugin) – If you’re using the SEO Plugin or the Yoast Plugin, go to the “General Settings” of these plugins to set the title.

Reminder – As we mentioned in the chapter on keywords, use your individual pages to target your niche keywords and your home page to target your primary keyword(s). Your title tags should be frontloaded with your primary keyword.

Common Mistakes – Naturally, most people title their site after their business name. For SEO purposes, your name should come AFTER your keywords. Hypothetically, if your business name is “AJ Photo” and you specialize in Family Photography in Salt Lake City, Utah, it might be tempting to name your site “AJ Photo” or even “AJ Photo, Salt Lake City Family Photographer.” However, the more effective SEO title is going to be “Salt Lake City Family Photographer | AJ Photo.”

Title Tags for Individual Pages

In most content management systems, the Title Tag for each individual page is simply the title of your page or post. As long as you are following the best practices when naming your posts and pages, i.e. using targeted keywords and placing them first in the titles, no further action is required in regards to titles.

Other Title Tag Guidelines

  • Do not keyword stuff
  • Keep the length manageable (Under 100 characters or so)
  • Use unique title tags for each post

CHAPTER 1.01 – INTRODUCTION

CHAPTER 2: 1.02 – SEO BASICS & KEYWORD STRATEGY

CHAPTER 3 1.03 – CREATING CONTENT

CHAPTER 4: 1.04 – SITE STRUCTURE

Chapter 5: 1.05 – ACCESSIBILITY, SPEED, AND DUPLICATE CONTENT

Chapter 6: 2.01 – LINK BASICS

Chapter 7: 2.02 – LINK VALUE FACTORS

Chapter 8: 2.03 – NOFOLLOW, RELATED LINKS, & ANCHOR TEXT

Chapter 9: 2.04 – LINK BUILDING STRATEGIES

Chapter 10: 3.01 – THE IMPORTANCE OF SOCIAL MEDIA

Chapter 11: 3.02 – MAXIMIZING SPECIFIC SOCIAL MEDIA NETWORKS

Chapter 12: 3.03 – MASTER LOCAL SEARCH

Chapter 13: 4.01 – Initial Decisions

Chapter 14: 4.02 – WORDPRESS AND SQUARESPACE

Chapter 15: 4.03 – GOOGLE ANALYTICS

Chapter 16: PAID DIRECTORIES

ACCESS TO INDUSTRY-LEADING EDUCATION

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