Wedding Workshop One | Communication, Planning, & Happy Clients: Tips On Client Satisfaction, Reviews, & Testimonials
Tips On Client Satisfaction, Reviews, & Testimonials
You’ve pulled off a successful shoot, your clients have raved about their photos, and maybe they even sent you a thank you card – then what?
Many photographers fail to capitalize on a golden opportunity to grow their online presence because they are afraid to ask for public reviews.
DON’T ASK FOR OR REWARD “POSITIVE” REVIEWS
However, asking for an honest review from the right clients is simply good online marketing and acceptable for most review websites (other than Yelp).
Straight from Wedding Workshop Part One: Communication, Planning & Happy Clients, here are four ways we request and address client reviews.
ASK THE RIGHT CLIENTS (AT THE RIGHT TIME)
Ecstatic customers are the greatest marketing asset your business, but only if you’re focusing on asking the right clients. The best time to ask for the review is right after a positive response from your clients about the final product. During this moment of excitement and appreciation, you have the highest chance of triggering action with a simple request for an honest review.
DO NOT automate a review request in any workflows in the off chance that a client has a less than ideal experience with your company.
USE THE RIGHT LANGUAGE & MAKE IT EASY
Make it easy for your clients by providing them with clear instructions and direct links to where you’d like them to leave it. If they have to go searching for your listings, your chances of receiving that review decrease significantly.
FOCUS YOUR EFFORTS
Focus on one or two reputable sites, WeddingWire, Yelp, The Knot, Google Maps, so you have only a couple of aggregated places to send your clients to.
ACCEPT CLIENT’S CRITIQUE
If you get a dissatisfied client, remember that their critique comes from a place of truth. It may not be entirely your fault. However, it may be tied to an area where we can improve the process or our communication. In order to ensure positive client reviews, you have to be willing to improve your own process. Accepting and adapting your process is the key difference between a thriving business and one struggling to survive. In the Wedding Workshop series, we highlight how important it is to set the right expectations, tailor client’s expectations and then exceed all expectations.
ADDRESS CONCERNS & RESOLVE
Addressing clients’ critique is important to the future of your business. You can still ensure a positive stellar customer experience in how you react to the critique. Instead of arguing through logistics, we surprise and delight by offering clients anything to remedy the issue even if it means a full refund. Do what it takes to solve the situation, it may be an expensive lesson but it’s a lesson that worth learning and worth incorporating into your business.
- 1.1 Wedding Workshop Part One Trailer
- 1.2 Chapter 1 Intro
- 1.3 The Mission. Consistently Incredible Imagery
- 1.4 The Four Key Skills of the Successful Photographer
- 1.5 Chapter 1: Exercise
- 1.6 Three Tips For Preventing Any Client Frustrations
- 1.7 How Frequently Should You Be Communicating With Your Clients?
- 1.8 Every Client is Your Only Client
- 1.9 Chapter 1: Quiz
The Initial Meeting
- 2.1 Chapter 2 Intro
- 2.2 Know Your Audience
- 2.3 8 Keys To Building Trust With Your Clients
- 2.4 The First 15 Minutes | Part 1
- 2.5 The First 15 Minutes | Part 2
- 2.6 Five Reasons You Need an Engagement Shoot
- 2.7 Discussing The Engagement Shoot | Part 1
- 2.8 Discussing The Engagement Shoot | Part 2
- 2.9 Five Reasons You Should Have Clients Create a Mood Board
- 2.10 Chapter 2: Exercise #1
- 2.11 Discussing the Mood Board | Part 1
- 2.12 Discussing the Mood Board | Part 2
- 2.13 10 Timeline Points to Discuss During the Initial Meeting
- 2.14 Wedding Photography Timeline | 3 Tips On Managing Time Constraints
- 2.15 Discussing the Timeline | Part 1
- 2.16 Discussing the Timeline | Part 2
- 2.17 Chapter 2: Exercise #2
- 2.18 Two Reasons to Create a VIP List
- 2.19 Discussing The VIP List | Part 1
- 2.20 Discussing The VIP List | Part 2
- 2.21 Four Reasons We Love Formals Lists
- 2.22 Discussing the Formals List | Part 1
- 2.23 Discussing the Formals List | Part 2
- 2.24 Discussing Photo Versus Cinema Coverage | Part 1
- 2.25 Discussing Photo Versus Cinema Coverage | Part 2
- 2.26 10 Tips & Reasons to Hire a Wedding Planner
- 2.27 Four Reasons We Love to Promote Using Planners
- 2.28 Chapter 2: Exercise #3
- 2.29 Discussing Wedding Planners | Part 1
- 2.30 Discussing Wedding Planners | Part 2
- 2.31 Chapter 2: Quiz
Prepping for the Engagement Talk Through
- 3.1 Chapter 3 Intro
- 3.2 Post Booking Email & Requests
- 3.3 The Ideal Timeline Planning Guide | Part 1
- 3.4 The Ideal Timeline Planning Guide | Part 2
- 3.5 Preparing For The Talk Through
- 3.6 The Engagement Talk Through | Part 1
- 3.7 The Engagement Talk Through | Part 2
- 3.8 Post Talk Through Confirmation
- 3.9 Chapter 3: Quiz
Engagement Shoot Prep & Communication
- 4.1 Chapter 4 Intro
- 4.2 Preparing for the Shoot
- 4.3 Same Day Location Scouting
- 4.4 The First 15 Minutes | Part 2
- 4.5 The Foundation Posing Framework Primer | Part 1
- 4.6 The Foundation Posing Framework Primer | Part 2
- 4.7 How to Address and Resolve Shoot Concerns | Part 1
- 4.8 How to Address and Resolve Shoot Concerns | Part 2
- 4.9 10 Ways During the Shoot to Build Trust, Confidence, and the...
- 4.10 Four Reasons Why Teasers Are So Awesome
- 4.11 Delivering the Final Engagement Photos
- 4.12 Chapter 4: Quiz
Prepping for the Wedding Day Talk Through
- 5.1 Chapter 5 Intro
- 5.2 Pre-Wedding Talk Through Email
- 5.3 Preparing For the Talk Through
- 5.4 The First 3-5 Minutes | Part 3
- 5.5 The First 3-5 Minutes | Part 3.5
- 5.6 Tuning into Their Vision | Part 1
- 5.7 Tuning into Their Vision | Part 2
- 5.8 Timeline Walk Through | Part 1
- 5.9 Timeline Walk Through | Part 2
- 5.10 Discuss the Family Portraits | Part 1
- 5.11 Discuss the Family Portraits | Part 2
- 5.12 Condensed Itinerary and Information
- 5.13 Chapter 5: Quiz
Wedding Day Preparation & Communication
- 6.1 Chapter 6 Intro
- 6.2 Preparing for the Wedding
- 6.3 Our Wedding Day Arrival Policy
- 6.4 Team Planning Walk Through | Part 1
- 6.5 Team Planning Walk Through | Part 2
- 6.6 10 Ways to Amaze and Impress Throughout The Wedding
- 6.7 How to Address and Resolve Wedding Day Concerns and Case Study |...
- 6.8 How to Address and Resolve Wedding Day Concerns and Case Study |...
- 6.9 Five Reasons to Create a Same-Day Slideshow
- 6.10 Delivering the Final Wedding Photos
- 6.11 Tips On Client Satisfaction, Reviews, & Testimonials
- 6.12 Chapter 6: Quiz