Strategy Vs. Planning

When starting a business, most photographers tend to focus on building a website and showcasing their portfolio. We have found that there are several steps that should precede the website and portfolio. In laying out these plans, one needs to understand the difference between planning and strategizing.

In hockey, if the strategy is to score a goal, then the plan is a specific play.

Here are four pieces of strategy from the BYU Marriott School of Management:

  1. Where do we compete?
  2. What’s our unique value?
  3. What resources/capabilities do we have?
  4. How can we sustain?

Before answering these questions, however, it’s important to know the area/genre/etc. in which you are competing.

CHAPTER ONE

CHAPTER TWO

CHAPTER THREE

CHAPTER FOUR

Total Course Run Time: 7H 50M 44S

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