Step Three: S.W.O.T. Analysis

In case you’ve never heard of a S.W.O.T. analysis, it is a tool used to determine the strengths, weaknesses, opportunities, and threats that can potentially impact a business (or business plan). You have more control over your strengths and weaknesses, whereas opportunities and threats rest outside of your control.

First, choose four of your local direct competitors and then perform a S.W.O.T. analysis, creating a list for each of the four quadrants (strengths, weaknesses, opportunities, and threats). As you analyze your competitors, document the results in the workbook (03_SWOT).

Using Malcolm Gladwell’s reframed version of David and Goliath (looking at the actual circumstances of the fight vs. the pop culture myth built around a tiny underdog), reframe your perception of your competitive environment. This can aid in reframing your understanding of what you think you know well and allow you to gain additional insight on the subject. Now, how will you compete against an apparently larger competitor, such as Lin & Jirsa Photography? The answer may surprise you. Don’t compete, and choose a different battlefield.

Watch the video to see actual case studies using the S.W.O.T. analysis on photographers’ websites.

CHAPTER ONE

• 1.1 Business Course One | The Photography Business Plan
• 1.2 Introduction
• 1.3 Common Myths + Truths Unknown
• 1.4 Know The Road Ahead
• 1.5 The Lin & Jirsa Journey
• 1.6 Part-Time, Full-Time, Employed, Partners
• 1.7 Respect Yourself. Stop Wasting Time + Money
• 1.8 Your Business Roadmap And Guide
• 1.9 Chapter One Quiz

CHAPTER TWO

• 2.1 Great Plans Still Fail
• 2.2 Strategy Vs. Planning
• 2.3 The Business Plan/Executive Summary
• 2.4 The Power Of Mind Mapping
• 2.5 Step One: Select A Focus
• 2.6 Step Two: Basic Market Research
• 2.7 Step Three: S.W.O.T. Analysis
• 2.8 Step Four: Target Market Personas
• 2.9 Step Five: Values, Vision, Mission
• 2.10 Step Six: Creating Short + Long-Term Goals
• 2.11 Effectively Managing Your Time

CHAPTER THREE

• 3.1 Time To Catch Up
• 3.2 Creating Your Plan
• 3.3 Six Great Ways To Master Your Craft

CHAPTER FOUR

• 4.1 Selecting The Entity And Registering The Business
• 4.2 Liability And Insurance
• 4.3 Protect Yourself With Contracts
• 4.4 Why You Need Accounting
• 4.5 Good Data Equals Good Decisions
• 4.6 Using The Gear And IT Guide
• 4.7 Q&A

Total Course Run Time: 7H 50M 44S

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