Step Four: Target Market Personas

For the client side, it’s important to carefully target your audience and market accordingly. You should know your clientele’s personas (a representation of who your clients actually are) so that you can craft a clear message that will resonate with them.

Consider these possibilities regarding your client’s persona. Are they…

  • Soft?
  • Dramatic?
  • Energetic?
  • Natural?
  • Aggressive?
  • Alternative?
  • Flashy?
  • Subtle?

None of these clients are the same or even in the same genre!

Create a mind map for lifestyle as well as consumer behavior to determine your target client. Ideally, your marketing should target clients that meet 90% of the results on your mind map.

Next, you will form client personas and document the results in the workbook (06_Personas):

  • Basic: Age, location, profession, income
  • Story/Bio: Give the person an actual story
  • Needs: Define their typical need
  • Brands: What are the brands they identify with?

Your brand identity and message must resonate with your personas; otherwise, you will need to shift how you might market! One way to craft an effective marketing style for your client’s persona is to look to major brands that he/she consumes.

CHAPTER ONE

CHAPTER TWO

CHAPTER THREE

CHAPTER FOUR

Total Course Run Time: 7H 50M 44S

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