1. Chapter One

1. 1.1 Business Course One | The Photography Business Plan
2. 1.2 Introduction
3. 1.3 Common Myths + Truths Unknown
4. 1.4 Know The Road Ahead
5. 1.5 The Lin & Jirsa Journey
6. 1.6 Part-Time, Full-Time, Employed, Partners
7. 1.7 Respect Yourself. Stop Wasting Time + Money
8. 1.8 Your Business Roadmap And Guide
9. 1.9 Chapter One Quiz

2. Chapter Two

1. 2.1 Great Plans Still Fail
2. 2.2 Strategy Vs. Planning
3. 2.3 The Business Plan/Executive Summary
4. 2.4 The Power Of Mind Mapping
5. 2.5 Step One: Select A Focus
6. 2.6 Step Two: Basic Market Research
7. 2.7 Step Three: S.W.O.T. Analysis
8. 2.8 Step Four: Target Market Personas
9. 2.9 Step Five: Values, Vision, Mission
10. 2.10 Step Six: Creating Short + Long-Term Goals
11. 2.11 Effectively Managing Your Time

3. Chapter Three

1. 3.1 Time To Catch Up
2. 3.2 Creating Your Plan
3. 3.3 Six Great Ways To Master Your Craft

4. Chapter Four

1. 4.1 Selecting The Entity And Registering The Business
2. 4.2 Liability And Insurance
3. 4.3 Protect Yourself With Contracts
4. 4.4 Why You Need Accounting
5. 4.5 Good Data Equals Good Decisions
6. 4.6 Using The Gear And IT Guide
7. 4.7 Q&A