Step Five: Values, Vision, Mission

Each of the components covered thus far in the course will come into play later in the course, so it’s important to establish clear values as well as a clear vision and mission. If you craft your core values, then your strategy/goals will fall into place.

Try this core value exercise and define each point:

1. Who we are
2. What we believe
3. What we strive for

Next, create a mind map (or list) to answer the following question: At a party, what five things do you tell others about yourself?

Now, create a mind map (or list) to answer this question: What words would those closest to you use to describe you?

Then, list attributes of seven people you admire.

Finally, list or circle all of the repeated words from the exercises above. Typically, these words represent who you are, the things you respect, and what you aspire to be

CHAPTER ONE

• 1.1 Business Course One | The Photography Business Plan
• 1.2 Introduction
• 1.3 Common Myths + Truths Unknown
• 1.4 Know The Road Ahead
• 1.5 The Lin & Jirsa Journey
• 1.6 Part-Time, Full-Time, Employed, Partners
• 1.7 Respect Yourself. Stop Wasting Time + Money
• 1.8 Your Business Roadmap And Guide
• 1.9 Chapter One Quiz

CHAPTER TWO

• 2.1 Great Plans Still Fail
• 2.2 Strategy Vs. Planning
• 2.3 The Business Plan/Executive Summary
• 2.4 The Power Of Mind Mapping
• 2.5 Step One: Select A Focus
• 2.6 Step Two: Basic Market Research
• 2.7 Step Three: S.W.O.T. Analysis
• 2.8 Step Four: Target Market Personas
• 2.9 Step Five: Values, Vision, Mission
• 2.10 Step Six: Creating Short + Long-Term Goals
• 2.11 Effectively Managing Your Time

CHAPTER THREE

• 3.1 Time To Catch Up
• 3.2 Creating Your Plan
• 3.3 Six Great Ways To Master Your Craft

CHAPTER FOUR

• 4.1 Selecting The Entity And Registering The Business
• 4.2 Liability And Insurance
• 4.3 Protect Yourself With Contracts
• 4.4 Why You Need Accounting
• 4.5 Good Data Equals Good Decisions
• 4.6 Using The Gear And IT Guide
• 4.7 Q&A

Total Course Run Time: 7H 50M 44S

ACCESS TO INDUSTRY-LEADING EDUCATION

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