1. Chapter One

1. 1.1 Business Course Four | How To Book Photography Clients
2. 1.2 Concrete Vs. Flexible
3. 1.3 Time To Get In The Ring
4. 1.4 Your Worst Enemy
5. 1.5 What Is Sales?
6. 1.6 Simple Human Needs
7. 1.7 Basic Buyer Human Psychology
8. 1.8 Frame Control
9. 1.9 Setting Anchors
10. 1.10 Cognitive Dissonance

2. Chapter Two

1. 2.1 Your First Failure
2. 2.2 The Sales Process
3. 2.3 Your Second Failure
4. 2.4 Step Zero: Building Rapport + Trust
5. 2.5 Step One: Identify Need Or Want
6. 2.6 Step Two & Three: The Value Proposition And Solution
7. 2.7 Step Four: Close. Make The Ask.
8. 2.8 Step Five: Follow Up + Resolve Concerns
9. 2.9 Practice The Process

3. Chapter Three

1. 3.1 The Phone: Timing Is Everything
2. 3.2 Phone Objectives
3. 3.3 How Phone Sales Differ
4. 3.4 Body Language Still Matters
5. 3.5 The Sing-Song Voice
6. 3.6 Desire Through Scarcity & Urgency
7. 3.7 Scripts + Phone Sales Role Playing
8. 3.8 Ring Time, Pt. 2

4. Chapter Four

1. 4.1 The Best Sales Person
2. 4.2 Eight Reasons You Don't Close
3. 4.3 Change Your Mindset, Vibrations, Frequency
4. 4.4 Dual Process
5. 4.5 It's Not About The Features
6. 4.6 Always Positive, Always Affirming
7. 4.7 The Second Money
8. 4.8 Chumming The Price Waters
9. 4.9 Forbidden Words

5. Chapter Five

1. 5.1 Why "Breathe"