Step 1: Start Or Claim Your “Google My business Page

The first step is starting or claiming your business on Google. Head over to https://www.google.com/business/ and follow the step-by-step instructions. Be sure to include accurate and consistent information. As a reminder, inconsistent names, addresses, phone numbers, and categories across the web add confusion for Google (and your customers) and hurt your overall Local SEO.

Note: Google Plus Business Pages and Google My Business accounts are now merged so be sure to avoid creating duplicate listings.

Step 2: Fill Out Your Profile

Spend a good amount of time populating the profile page, uploading your best images from your portfolio and including accurate info. Add an “Introduction” that contains a few of your keywords.

local-seo-guide

Step 3: Get Reviews

Local SEO takes into consideration quality reviews and uses the words within those reviews to help determine your rankings. To get more reviews consider simply asking previous clients to share their thoughts.

Step 4 and Beyond:

The next steps are 1) growing your number of followers, 2) participating in communities, and 3) getting your content seen, +1’ed, and shared. Refer back to our Social Media chapters for more guidelines on how to complete these tasks.

CHAPTER 1.01 – INTRODUCTION

CHAPTER 2: 1.02 – SEO BASICS & KEYWORD STRATEGY

CHAPTER 3 1.03 – CREATING CONTENT

CHAPTER 4: 1.04 – SITE STRUCTURE

Chapter 5: 1.05 – ACCESSIBILITY, SPEED, AND DUPLICATE CONTENT

Chapter 6: 2.01 – LINK BASICS

Chapter 7: 2.02 – LINK VALUE FACTORS

Chapter 8: 2.03 – NOFOLLOW, RELATED LINKS, & ANCHOR TEXT

Chapter 9: 2.04 – LINK BUILDING STRATEGIES

Chapter 10: 3.01 – THE IMPORTANCE OF SOCIAL MEDIA

Chapter 11: 3.02 – MAXIMIZING SPECIFIC SOCIAL MEDIA NETWORKS

Chapter 12: 3.03 – MASTER LOCAL SEARCH

Chapter 13: 4.01 – Initial Decisions

Chapter 14: 4.02 – WORDPRESS AND SQUARESPACE

Chapter 15: 4.03 – GOOGLE ANALYTICS

Chapter 16: PAID DIRECTORIES

ACCESS TO INDUSTRY-LEADING EDUCATION

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