Create keyword strategies for every tier of your marketing content.
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Q&A Discussions
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Nic HiltonI have a question. I love doing destination weddings. I do quite a bit of weddings in mammoth lakes and yosemite. I am very interested in more destination work, but I think long term I would like to stick around LA which is the nearest city to me. If I put “Los Angeles Wedding Photographer” (or similar) as my main keyword, is that more beneficial for me than “Destination Wedding Photographer”? I think what I am really trying to ask is can I push for a long term business based in LA while still doing a lot of destination weddings?
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Christopher Lin
Both of those keywords are going to take a lot of time and effort to rank for. If your long term goal is LA, then I would go for LA. If you’re trying to do more destination stuff in particular areas, you should create niche pages targeting those specific cities. It’s all about what you think your target clients are searching. Is someone getting married in mammoth lakes searching for “destination wedding photographer”? I would guess not. I think they would be searching the specific city and even the specific venues within that city. Those would make perfect niche pages.
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I have a question. I love doing destination weddings. I do quite a bit of weddings in mammoth lakes and yosemite. I am very interested in more destination work, but I think long term I would like to stick around LA which is the nearest city to me. If I put “Los Angeles Wedding Photographer” (or similar) as my main keyword, is that more beneficial for me than “Destination Wedding Photographer”? I think what I am really trying to ask is can I push for a long term business based in LA while still doing a lot of destination weddings?
Both of those keywords are going to take a lot of time and effort to rank for. If your long term goal is LA, then I would go for LA. If you’re trying to do more destination stuff in particular areas, you should create niche pages targeting those specific cities. It’s all about what you think your target clients are searching. Is someone getting married in mammoth lakes searching for “destination wedding photographer”? I would guess not. I think they would be searching the specific city and even the specific venues within that city. Those would make perfect niche pages.