Respect Yourself. Stop Wasting Time + Money

As a self-employed photographer, your time is your most precious resource, so it makes sense to spend it wisely. Although photographers obsess over gear, there’s often more payoff from spending time to develop your skills and learn to communicate than from spending vast amounts of money on the latest and greatest camera bodies and lenses.

Here’s a test to illustrate the point.

Which of your clients can tell the difference between these things or even know what they are?

• f/2.0 | f/1.4 | f/1.2
• Nikon D800 vs. D850
• 50 vs. 36 vs. 28 Megapixels

On the other hand, which of your clients can tell the difference between these things?

• Good communication vs. poor
• Directing into good poses and natural expressions vs. an inability to direct
• Good experiences vs. bad ones

If you answer these questions honestly, then it’s easy to see the value in education. If you’ve been all about the gear, we recommend reversing your mentality because failure is expensive. Here is a breakdown, in fact, of the cost of failure and the cost of education:

And we’ll end with a quote from Sam Levenson: “Learn from other people’s mistakes. Life’s too short to make them all yourself.”

CHAPTER ONE

• 1.1 Business Course One | The Photography Business Plan
• 1.2 Introduction
• 1.3 Common Myths + Truths Unknown
• 1.4 Know The Road Ahead
• 1.5 The Lin & Jirsa Journey
• 1.6 Part-Time, Full-Time, Employed, Partners
• 1.7 Respect Yourself. Stop Wasting Time + Money
• 1.8 Your Business Roadmap And Guide
• 1.9 Chapter One Quiz

CHAPTER TWO

• 2.1 Great Plans Still Fail
• 2.2 Strategy Vs. Planning
• 2.3 The Business Plan/Executive Summary
• 2.4 The Power Of Mind Mapping
• 2.5 Step One: Select A Focus
• 2.6 Step Two: Basic Market Research
• 2.7 Step Three: S.W.O.T. Analysis
• 2.8 Step Four: Target Market Personas
• 2.9 Step Five: Values, Vision, Mission
• 2.10 Step Six: Creating Short + Long-Term Goals
• 2.11 Effectively Managing Your Time

CHAPTER THREE

• 3.1 Time To Catch Up
• 3.2 Creating Your Plan
• 3.3 Six Great Ways To Master Your Craft

CHAPTER FOUR

• 4.1 Selecting The Entity And Registering The Business
• 4.2 Liability And Insurance
• 4.3 Protect Yourself With Contracts
• 4.4 Why You Need Accounting
• 4.5 Good Data Equals Good Decisions
• 4.6 Using The Gear And IT Guide
• 4.7 Q&A

Total Course Run Time: 7H 50M 44S

ACCESS TO INDUSTRY-LEADING EDUCATION

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