1. Chapter One

1. 1.1 Business Course Two | Photography Pricing & Product Design
2. 1.2 What Is Your Product?
3. 1.3 Luxury Vs. Consumer Products/Experiences
4. 1.4 Econ 101: Elasticity Vs. Inelasticity
5. 1.5 Aiming For A Luxury Experience
6. 1.6 Your Clarified Message
7. 1.7 Brand Message Case Studies

2. Chapter Two

1. 2.1 What's In A Name?
2. 2.2 Your Client "Why"
3. 2.3 Crafting The "Why" Experience
4. 2.4 Document The Client Experience

3. Chapter Three

1. 3.1 Register Domains And Social Media Accounts
2. 3.2 Create The Logo And Branding
3. 3.3 Your Website's Landing Page
4. 3.4 Your Portfolio Design
5. 3.5 Dude, Where's Your Blog?

4. Chapter Four

1. 4.1 Pricing Fears & Myths
2. 4.2 Designing Your Services/Packages
3. 4.3 Three Pricing Methods
4. 4.4 Package Pricing Psychology and Design
5. 4.5 Psychology of Numbers
6. 4.6 Good, Better, Best, or Vice-Versa
7. 4.7 Build a Simple Pricing Guide
8. 4.8 The Biggest Mistake You’ll Make
9. 4.9 Deals and the Minimum Pricing Calculator