Photography SEO and Web Marketing Workshop: One Website vs. Separating Your Blog
One Website vs. Separating Your Blog
After determining your domain name for your main site, you need to make the decision of whether to house all of your content on one site or separate your blog onto a different domain.
Many creative professionals have two or more websites for their single business. For example, they might have a portfolio website that just features their portfolio work, and they might also have a blog that features their latest work. This is the case of Lin and Jirsa, as pictured below.
Have you ever wondered why people do this? Is it for you?
To understand this, think of websites like physical stores. With limited time and resources, would you rather build up one store or two stores? For most, one store makes the most sense, as you would be able to spend sufficient time and efforts on growing that store.
One the other hand, if you had a lot of time and a lot of resources, there would be significant advantages in owning two stores. First off, if one store goes down in flames, you still have another to back it up. Secondly, you can design each store to cater to slightly different markets or demographics. Lastly, with two strong stores, you can cross-promote and take advantage of the positive synergies.
Store Analogy Applied to Websites
Now we know that this isn’t an entirely accurate analogy, but it helps us understand a few points. If you’re limited on time and resources (either labor or money to hire labor), focus all of your efforts on one site. It’s much better to have one strong website than two average websites.
However, there are some benefits of having multiple websites. If one website experiences downtime or somehow gets bumped down in search engine rankings, you still have another website performing well. You’re also able to focus each website on slightly different keywords, covering more virtual ground and targeting different audiences.
So the decision is entirely up to you. Owning and properly managing multiple websites is a lot of administrative work with some clear benefits. However, one domain, one website, and one place to make changes to everything will be a great course to take. For most of you, using one integrated website is recommended. Of course, if you started with just one, you could always branch off your blog later to a separate domain.
Next up, let’s determine our Hosting.
CHAPTER 1.01 – INTRODUCTION
- 1.1 Photography SEO and Web Marketing Intro
- 1.2 Why You Need SEO
- 1.3 Why You Should NOT Hire Out For SEO
- 1.4 Overview of Chapters
CHAPTER 2: 1.02 – SEO BASICS & KEYWORD STRATEGY
- 2.1 How Do Search Engines Work
- 2.2 Understanding Search Results
- 2.3 Search Results Quiz
- 2.4 What is a Keyword
- 2.5 How To Determine Keywords For Your Photography Studio
- 2.6 Using the Keyword Planner
CHAPTER 3 1.03 – CREATING CONTENT
- 3.1 How to Create Great Content
- 3.2 Web Page Ideas
- 3.3 How to Create Great SEO Content
- 3.4 Grow Your Business with Google Image Search
- 3.5 Balancing SEO with Workflow
CHAPTER 4: 1.04 – SITE STRUCTURE
Chapter 5: 1.05 – ACCESSIBILITY, SPEED, AND DUPLICATE CONTENT
- 5.1 Importance of Correct Internal Linking
- 5.2 Broken Links
- 5.3 Under the Hood Accessibility
- 5.4. How to Speed Up Your Site
- 5.5. Avoiding Duplicate Content
- 5.6 Conclusion
Chapter 6: 2.01 – LINK BASICS
Chapter 7: 2.02 – LINK VALUE FACTORS
Chapter 8: 2.03 – NOFOLLOW, RELATED LINKS, & ANCHOR TEXT
Chapter 9: 2.04 – LINK BUILDING STRATEGIES
Chapter 10: 3.01 – THE IMPORTANCE OF SOCIAL MEDIA
- 10.1 Why Social Media is Important?
- 10.2 How to Get Started with Social Media
- 10.3 How to Create Quality Content
- 10.4 How to Post Your Content – Rules and Guidelines
Chapter 11: 3.02 – MAXIMIZING SPECIFIC SOCIAL MEDIA NETWORKS
- 11.1 Use Wedding Slideshows To Showcase Your Work On Social Media
- 11.2 2 Apps To #MaximizeEngagement
- 11.3 Using Facebook to Grow Your Business
- 11.4 Using Twitter to Grow Your Business
- 11.5 Using Google Plus to Grow Your Business
- 11.6 Using Pinterest to Grow Your Business
- 11.7 Using Instagram to Grow Your Business
- 11.8 How to Post Videos and Photos to Instagram From Your PC
Chapter 12: 3.03 – MASTER LOCAL SEARCH
- 12.1 Local Listing Accounts & On-Page SEO and Local Links
- 12.2 Decide On Your Name, Address, and Phone
- 12.3 Set Up My Google Business Page
Chapter 13: 4.01 – Initial Decisions
- 13.1 Create a Photography Website
- 13.2 Photography Business Names | How to Choose
- 13.3 Photography Domain Names | How to Choose
- 13.4 Best Website Builder for Photographers (Updated for 2019)
- 13.5 One Website vs. Separating Your Blog
- 13.6 How to Create Multiple Websites to Improve Your SEO
Chapter 14: 4.02 – WORDPRESS AND SQUARESPACE
- 14.1 WordPress for Photographers
- 14.2 Recommended WordPress Plugins for Photographers
- 14.3 Squarespace For Photographers | Pros And Cons
Chapter 15: 4.03 – GOOGLE ANALYTICS
- 15.1 Using Google Analytics to Measure Performance
- 15.2 Google Webmaster Basics for Photographers
- 14.3 Squarespace For Photographers | Pros And Cons
Chapter 16: PAID DIRECTORIES
ACCESS TO INDUSTRY-LEADING EDUCATION
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