Local Listing Accounts & On-Page SEO and Local Links

Here is a list of must-start accounts for your Local SEO. The great news is that all are free (or at least have free options). They also do not take much time to set up.

  • Google Places (aka Google Plus Local)
  • Facebook Business Pages
  • LinkedIn
  • Yellowpages.com
  • Yelp
  • CitySearch
  • Foursquare
  • Hotfrog.com

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Additional Listing to Consider

Here is a listing of other services to consider. Keep in mind that you do not need to list in every single directory to do well in local search. We recommend starting with the 7 directories listed above and then revisiting these others listed below a few months later if you are not seeing the Local SEO results you’re looking for.

  • Local.com
  • WhitePages.com
  • Manta
  • SuperPages
  • Patch
  • Topix
  • DexKnows
  • Yellow.com
  • ServiceMagic
  • AreaConnect
  • AmericanTowns
  • BizJournals
  • LocalGuides
  • 411.com
  • Yellowpages.aol.com
  • Insider Pages
  • ZipLocal
  • EZLocal
  • CitySquares
  • MagicYellow
  • Switchboard
  • Demandforce
  • MojoPages
  • Bundle
  • Metromix
  • Kudzu
  • ShowMeLocal
  • ChamberofCommerce
  • LocalPages
  • HopStop
  • YellowMoxie
  • Phonenumber.com
  • Yellowise
  • GetFave
  • Tupalo
  • USCity.net
  • LocalDatabase
  • Mojopages

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On-Page SEO & Local Links

Check Your Keywords – After you’ve created these accounts and completed the profiles, go back to your website and take a look at the keywords you used in the following places:

  • Title Tag
  • URLs
  • Text on pages
  • Image names
  • Header Tags (H1-H6)
  • Alt Text for images

Do these include your city or area? If you followed the guidelines in this book, the most likely the answer is YES! If not, add in your target city to some of these elements.

Check Your NAP – Somewhere on your website, most likely the contact page, make sure you have the same NAP (name, address, and phone number) that you used for all of your business listings.

(Continue to) Build Local Links – Back in our link building chapter, we talked about the importance of driving inbound links from related websites. “Related” was a loose term that we used to apply to sites related by industry, i.e. photography, wedding, real estate, fashion, etc., or by location. Remember to include local businesses in your link building strategies, as this will serve as an indicator of your local relevance.

Remember to continue following the advice in our link building chapter, connecting with local vendors and supplying them with images rights for their blogs in exchange for links to your site. Remember to contact local media outlets and get creative with ways to get mentioned on their websites. All of these efforts will help both standard organic SEO and local SEO.

Conclusion

Shaping Your Destiny with SEO

Now that we’re nearing the end of our series, we can examine how to create an SEO strategy to guide your business. With this knowledge, you should feel in charge of your own success. If you want certain clientele then target them with your keywords and content. If you want to shoot in certain countries or certain locations, target those as well. Put yourself in front of your target clients and SHAPE YOUR OWN DESTINY.

We are at the end of this book but just the start of our SEO education. We designed this as a book instead of a video tutorial series so that you can easily reference specific chapters at any time. We realize that this is a lot to digest, and many of these topics will seem muddy at this time. But they will become crystal clear after some experience with SEO. So we hope you come back and re-read parts of this book to solidify your understanding and make sure you’re implementing the right strategy for your business. In addition, we will continue to provide additional resources over at https://www.slrlounge.com/seo, so be sure to continue on you journey with us there.

SEO is always changing. As your business grows, your overall goals will change as well. So start with the implementation of as many of these techniques as possible TODAY. Set a schedule for an hour a week or a couple of hours every two weeks to work on things like link building, content creation, and overall keyword research and targeting. But as you go along, continue to tweak your strategy. Maybe your main keyword that you decided to target initially isn’t doing well and somehow a secondary keyword displaces your main keyword. Maybe you add certain types of photography to your business model and you continue to modify your strategy, site structure, and overall SEO approach.

Always remember that SEO is not about ranking high but about achieving your goals. Understand your goals and understand your business. Most importantly, have fun with it. Consider side projects and apply these SEO techniques to that. For us that side project was SLR Lounge, which became so much more than we ever expected.

CHAPTER 1.01 – INTRODUCTION

CHAPTER 2: 1.02 – SEO BASICS & KEYWORD STRATEGY

CHAPTER 3 1.03 – CREATING CONTENT

CHAPTER 4: 1.04 – SITE STRUCTURE

Chapter 5: 1.05 – ACCESSIBILITY, SPEED, AND DUPLICATE CONTENT

Chapter 6: 2.01 – LINK BASICS

Chapter 7: 2.02 – LINK VALUE FACTORS

Chapter 8: 2.03 – NOFOLLOW, RELATED LINKS, & ANCHOR TEXT

Chapter 9: 2.04 – LINK BUILDING STRATEGIES

Chapter 10: 3.01 – THE IMPORTANCE OF SOCIAL MEDIA

Chapter 11: 3.02 – MAXIMIZING SPECIFIC SOCIAL MEDIA NETWORKS

Chapter 12: 3.03 – MASTER LOCAL SEARCH

Chapter 13: 4.01 – Initial Decisions

Chapter 14: 4.02 – WORDPRESS AND Squarespace

Chapter 15: 4.03 – GOOGLE ANALYTICS

Chapter 16: PAID DIRECTORIES

ACCESS TO INDUSTRY-LEADING EDUCATION

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