Photography SEO and Web Marketing Workshop: Local Listing Accounts & On-Page SEO and Local Links
Local Listing Accounts & On-Page SEO and Local Links
Here is a list of must-start accounts for your Local SEO. The great news is that all are free (or at least have free options). They also do not take much time to set up.
- Google Places (aka Google Plus Local)
- Facebook Business Pages
Additional Listing to Consider
Here is a listing of other services to consider. Keep in mind that you do not need to list in every single directory to do well in local search. We recommend starting with the 7 directories listed above and then revisiting these others listed below a few months later if you are not seeing the Local SEO results you’re looking for.
- Insider Pages
On-Page SEO & Local Links
Check Your Keywords – After you’ve created these accounts and completed the profiles, go back to your website and take a look at the keywords you used in the following places:
- Title Tag
- Text on pages
- Image names
- Header Tags (H1-H6)
- Alt Text for images
Do these include your city or area? If you followed the guidelines in this book, the most likely the answer is YES! If not, add in your target city to some of these elements.
Check Your NAP – Somewhere on your website, most likely the contact page, make sure you have the same NAP (name, address, and phone number) that you used for all of your business listings.
(Continue to) Build Local Links – Back in our link building chapter, we talked about the importance of driving inbound links from related websites. “Related” was a loose term that we used to apply to sites related by industry, i.e. photography, wedding, real estate, fashion, etc., or by location. Remember to include local businesses in your link building strategies, as this will serve as an indicator of your local relevance.
Remember to continue following the advice in our link building chapter, connecting with local vendors and supplying them with images rights for their blogs in exchange for links to your site. Remember to contact local media outlets and get creative with ways to get mentioned on their websites. All of these efforts will help both standard organic SEO and local SEO.
Shaping Your Destiny with SEO
Now that we’re nearing the end of our series, we can examine how to create an SEO strategy to guide your business. With this knowledge, you should feel in charge of your own success. If you want certain clientele then target them with your keywords and content. If you want to shoot in certain countries or certain locations, target those as well. Put yourself in front of your target clients and SHAPE YOUR OWN DESTINY.
We are at the end of this book but just the start of our SEO education. We designed this as a book instead of a video tutorial series so that you can easily reference specific chapters at any time. We realize that this is a lot to digest, and many of these topics will seem muddy at this time. But they will become crystal clear after some experience with SEO. So we hope you come back and re-read parts of this book to solidify your understanding and make sure you’re implementing the right strategy for your business. In addition, we will continue to provide additional resources over at https://www.slrlounge.com/seo, so be sure to continue on you journey with us there.
SEO is always changing. As your business grows, your overall goals will change as well. So start with the implementation of as many of these techniques as possible TODAY. Set a schedule for an hour a week or a couple of hours every two weeks to work on things like link building, content creation, and overall keyword research and targeting. But as you go along, continue to tweak your strategy. Maybe your main keyword that you decided to target initially isn’t doing well and somehow a secondary keyword displaces your main keyword. Maybe you add certain types of photography to your business model and you continue to modify your strategy, site structure, and overall SEO approach.
Always remember that SEO is not about ranking high but about achieving your goals. Understand your goals and understand your business. Most importantly, have fun with it. Consider side projects and apply these SEO techniques to that. For us that side project was SLR Lounge, which became so much more than we ever expected.
CHAPTER 1.01 – INTRODUCTION
- 1.1 Photography SEO and Web Marketing Intro
- 1.2 Why You Need SEO
- 1.3 Why You Should NOT Hire Out For SEO
- 1.4 Overview of Chapters
CHAPTER 2: 1.02 – SEO BASICS & KEYWORD STRATEGY
- 2.1 How Do Search Engines Work
- 2.2 Understanding Search Results
- 2.3 Search Results Quiz
- 2.4 What is a Keyword
- 2.5 How To Determine Keywords For Your Photography Studio
- 2.6 Using the Keyword Planner
CHAPTER 3 1.03 – CREATING CONTENT
- 3.1 How to Create Great Content
- 3.2 Web Page Ideas
- 3.3 How to Create Great SEO Content
- 3.4 Grow Your Business with Google Image Search
- 3.5 Balancing SEO with Workflow
CHAPTER 4: 1.04 – SITE STRUCTURE
Chapter 5: 1.05 – ACCESSIBILITY, SPEED, AND DUPLICATE CONTENT
- 5.1 Importance of Correct Internal Linking
- 5.2 Broken Links
- 5.3 Under the Hood Accessibility
- 5.4. How to Speed Up Your Site
- 5.5. Avoiding Duplicate Content
- 5.6 Conclusion
Chapter 6: 2.01 – LINK BASICS
Chapter 7: 2.02 – LINK VALUE FACTORS
Chapter 8: 2.03 – NOFOLLOW, RELATED LINKS, & ANCHOR TEXT
Chapter 9: 2.04 – LINK BUILDING STRATEGIES
Chapter 10: 3.01 – THE IMPORTANCE OF SOCIAL MEDIA
- 10.1 Why Social Media is Important?
- 10.2 How to Get Started with Social Media
- 10.3 How to Create Quality Content
- 10.4 How to Post Your Content – Rules and Guidelines
Chapter 11: 3.02 – MAXIMIZING SPECIFIC SOCIAL MEDIA NETWORKS
- 11.1 Use Wedding Slideshows To Showcase Your Work On Social Media
- 11.2 2 Apps To #MaximizeEngagement
- 11.3 Using Facebook to Grow Your Business
- 11.4 Using Twitter to Grow Your Business
- 11.5 Using Google Plus to Grow Your Business
- 11.6 Using Pinterest to Grow Your Business
- 11.7 Using Instagram to Grow Your Business
- 11.8 How to Post Videos and Photos to Instagram From Your PC
Chapter 12: 3.03 – MASTER LOCAL SEARCH
- 12.1 Local Listing Accounts & On-Page SEO and Local Links
- 12.2 Decide On Your Name, Address, and Phone
- 12.3 Set Up My Google Business Page
Chapter 13: 4.01 – Initial Decisions
- 13.1 Create a Photography Website
- 13.2 Photography Business Names | How to Choose
- 13.3 Photography Domain Names | How to Choose
- 13.4 Best Website Builder for Photographers (Updated for 2019)
- 13.5 One Website vs. Separating Your Blog
- 13.6 How to Create Multiple Websites to Improve Your SEO
Chapter 14: 4.02 – WORDPRESS AND SQUARESPACE
- 14.1 WordPress for Photographers
- 14.2 Recommended WordPress Plugins for Photographers
- 14.3 Squarespace For Photographers | Pros And Cons
Chapter 15: 4.03 – GOOGLE ANALYTICS
- 15.1 Using Google Analytics to Measure Performance
- 15.2 Google Webmaster Basics for Photographers
- 14.3 Squarespace For Photographers | Pros And Cons
Chapter 16: PAID DIRECTORIES
ACCESS TO INDUSTRY-LEADING EDUCATION
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