Photography SEO and Web Marketing Workshop: How to Speed Up Your Site
How to speed up your site
Nobody likes waiting, whether it’s in traffic or on the phone with customer service. The web is no different, and site speed can drastically affect user experience.
If your page is loading slowly, users are likely to go elsewhere; and even if they do wait for the page to load, they’re less likely to return. They’re also much less likely to reach your contact page, where you can actually convert your visitor into your clients.
In addition, slow load speeds can affect your Google rankings. However, speed is not a heavily weighted factor and only influences a small percentage of search queries. So while you should probably not obsess over it, it’s still important to do all of the small things that might get you ahead of your competitors. If you’re in a competitive market, these “unimportant” ranking factors add up to be potential difference makers.
Here are ways to make your website faster:
- Resize Your Image Dimensions – There is absolutely no need to upload full-size images to your blog or website. Keep your dimensions down to the actual width of your web page, which is different for every website but typically no larger than 1000px. We cover this is detail in our Lightroom Workshop Collection.
- Use Web Sized Images – Use web resolution images (72dpi to 96dpi) rather than print resolution images (300dpi or higher) for your website. The additional dpi is not noticeable on screens and only leads to larger file sizes and slower load times.
- Decrease Your Image Quality – As a general rule, when you are exporting your web images, export them at 70-90% quality. Of course, if you notice a difference with a particular image, bump it back up to 100%. But with most images there will be no noticeable difference and the smaller file sizes will help your pages load faster.
- Use a theme with clean code – If your theme is using scripts that are bulky, outdated, or unclosed your site can suffer. Choose your theme carefully, factoring in the reputation of the developer.
- Use plugins with clean code – Many content management systems allow you to install plugins. When you use plugins, be sure to choose only the plugins you absolutely need; and carefully read the reviews. Also, completely uninstall those that you do not need (rather than simply making them inactive).
- Use a caching plugin (WordPress users only) – We will cover this in our WordPress chapter in the bonus.
- Follow the Advice of the Google PageSpeed Insights – If you’re not familiar with programming, many of these suggestions will be difficult to comprehend. however, this will give you some ideas to either research or pass on to your programmers.
- Other Advanced Topics – For the rest of these topics, we will simply give you terms to research further if you are looking to go the extra mile. For the purposes of this book, we are going to skip over them to continue pressing forward. Here are some search terms to research: 1) “Optimize Your Database” and 2) Amazon CDN.” The average photography studio doesn’t need to worry about these two concepts, but if you find yourself obsessed with site speed, they are two things to consider.
CHAPTER 1.01 – INTRODUCTION
- 1.1 Photography SEO and Web Marketing Intro
- 1.2 Why You Need SEO
- 1.3 Why You Should NOT Hire Out For SEO
- 1.4 Overview of Chapters
CHAPTER 2: 1.02 – SEO BASICS & KEYWORD STRATEGY
- 2.1 How Do Search Engines Work
- 2.2 Understanding Search Results
- 2.3 Search Results Quiz
- 2.4 What is a Keyword
- 2.5 How To Determine Keywords For Your Photography Studio
- 2.6 Using the Keyword Planner
CHAPTER 3 1.03 – CREATING CONTENT
- 3.1 How to Create Great Content
- 3.2 Web Page Ideas
- 3.3 How to Create Great SEO Content
- 3.4 Grow Your Business with Google Image Search
- 3.5 Balancing SEO with Workflow
CHAPTER 4: 1.04 – SITE STRUCTURE
Chapter 5: 1.05 – ACCESSIBILITY, SPEED, AND DUPLICATE CONTENT
- 5.1 Importance of Correct Internal Linking
- 5.2 Broken Links
- 5.3 Under the Hood Accessibility
- 5.4. How to Speed Up Your Site
- 5.5. Avoiding Duplicate Content
- 5.6 Conclusion
Chapter 6: 2.01 – LINK BASICS
Chapter 7: 2.02 – LINK VALUE FACTORS
Chapter 8: 2.03 – NOFOLLOW, RELATED LINKS, & ANCHOR TEXT
Chapter 9: 2.04 – LINK BUILDING STRATEGIES
Chapter 10: 3.01 – THE IMPORTANCE OF SOCIAL MEDIA
- 10.1 Why Social Media is Important?
- 10.2 How to Get Started with Social Media
- 10.3 How to Create Quality Content
- 10.4 How to Post Your Content – Rules and Guidelines
Chapter 11: 3.02 – MAXIMIZING SPECIFIC SOCIAL MEDIA NETWORKS
- 11.1 Use Wedding Slideshows To Showcase Your Work On Social Media
- 11.2 2 Apps To #MaximizeEngagement
- 11.3 Using Facebook to Grow Your Business
- 11.4 Using Twitter to Grow Your Business
- 11.5 Using Google Plus to Grow Your Business
- 11.6 Using Pinterest to Grow Your Business
- 11.7 Using Instagram to Grow Your Business
- 11.8 How to Post Videos and Photos to Instagram From Your PC
Chapter 12: 3.03 – MASTER LOCAL SEARCH
- 12.1 Local Listing Accounts & On-Page SEO and Local Links
- 12.2 Decide On Your Name, Address, and Phone
- 12.3 Set Up My Google Business Page
Chapter 13: 4.01 – Initial Decisions
- 13.1 Create a Photography Website
- 13.2 Photography Business Names | How to Choose
- 13.3 Photography Domain Names | How to Choose
- 13.4 Best Website Builder for Photographers (Updated for 2019)
- 13.5 One Website vs. Separating Your Blog
- 13.6 How to Create Multiple Websites to Improve Your SEO
Chapter 14: 4.02 – WORDPRESS AND SQUARESPACE
- 14.1 WordPress for Photographers
- 14.2 Recommended WordPress Plugins for Photographers
- 14.3 Squarespace For Photographers | Pros And Cons
Chapter 15: 4.03 – GOOGLE ANALYTICS
- 15.1 Using Google Analytics to Measure Performance
- 15.2 Google Webmaster Basics for Photographers
- 14.3 Squarespace For Photographers | Pros And Cons
Chapter 16: PAID DIRECTORIES
ACCESS TO INDUSTRY-LEADING EDUCATION
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