Photography SEO and Web Marketing Workshop: Google Webmaster Basics for Photographers
Google Webmaster Basics for Photographers
In the previous article, we covered Google Analytics for Photographers. The second must-use tool for all website owners is the Google Webmaster Tools. It’s also free and can be accessed here: https://www.google.com/webmasters/
There are many important features of Google Webmaster Tools, but we’ll go over just a few. First, you’ll need to insert the Google Webmaster Tools script onto your site.
- Squarespace – Squarespace users should follow these instructions for verifying their Webmaster Accounts. [http://help.squarespace.com/guides/verifying-your-site-with-google-webmaster-tools]
- WordPress – WordPress users should use the All-in-One SEO Plugin or the Yoast Plugin. Simply plug in the key that you find on your Webmaster account into the settings of the plugin of your choice.
If you’re not using Squarespace or WordPress, there is a lot of documentation on the Google Webmaster website that you should follow. After you’re all set up, you’ll have access to some important information about your site.
Submit Your Sitemap
Submitting your Sitemaps to Google is one of the most important things you’ll do within the Webmaster Tools. Some content management systems automatically generate your XML sitemap for you while some require plugins. We covered this in previous chapters.
In this step, we now need to submit the sitemap to Google. Your sitemap names are most likely http://www.yourdomainname.com/sitemap.xml and http://www.yourdomainame.com/image-sitemap.xml. Within your Webmaster Tools, test the URLs via the red button you see in the screenshot below. If they are correct, submit your sitemaps. If your sitemaps are processed, then that’s it!
Other Notable Features
Security Issues – If your site is hacked, Google Webmaster will notify you via email. You can check the status of your site in the “security issues” section.
Search Queries – Under “search queries,” you’ll be able to see what users are searching to discover your site.
Links to Your Site – Under “links to your site,” you’ll find valuable information regarding which websites are linking to yours.
Crawl Information – In the Webmaster tools, you’ll also gain valuable insight into how search engines interact with your site. In the “Crawl Errors” section, you’ll see a report of any issues that Google Bots encounter while crawling your site.
CHAPTER 1.01 – INTRODUCTION
- 1.1 Photography SEO and Web Marketing Intro
- 1.2 Why You Need SEO
- 1.3 Why You Should NOT Hire Out For SEO
- 1.4 Overview of Chapters
CHAPTER 2: 1.02 – SEO BASICS & KEYWORD STRATEGY
- 2.1 How Do Search Engines Work
- 2.2 Understanding Search Results
- 2.3 Search Results Quiz
- 2.4 What is a Keyword
- 2.5 How To Determine Keywords For Your Photography Studio
- 2.6 Using the Keyword Planner
CHAPTER 3 1.03 – CREATING CONTENT
- 3.1 How to Create Great Content
- 3.2 Web Page Ideas
- 3.3 How to Create Great SEO Content
- 3.4 Grow Your Business with Google Image Search
- 3.5 Balancing SEO with Workflow
CHAPTER 4: 1.04 – SITE STRUCTURE
Chapter 5: 1.05 – ACCESSIBILITY, SPEED, AND DUPLICATE CONTENT
- 5.1 Importance of Correct Internal Linking
- 5.2 Broken Links
- 5.3 Under the Hood Accessibility
- 5.4. How to Speed Up Your Site
- 5.5. Avoiding Duplicate Content
- 5.6 Conclusion
Chapter 6: 2.01 – LINK BASICS
Chapter 7: 2.02 – LINK VALUE FACTORS
Chapter 8: 2.03 – NOFOLLOW, RELATED LINKS, & ANCHOR TEXT
Chapter 9: 2.04 – LINK BUILDING STRATEGIES
Chapter 10: 3.01 – THE IMPORTANCE OF SOCIAL MEDIA
- 10.1 Why Social Media is Important?
- 10.2 How to Get Started with Social Media
- 10.3 How to Create Quality Content
- 10.4 How to Post Your Content – Rules and Guidelines
Chapter 11: 3.02 – MAXIMIZING SPECIFIC SOCIAL MEDIA NETWORKS
- 11.1 Use Wedding Slideshows To Showcase Your Work On Social Media
- 11.2 2 Apps To #MaximizeEngagement
- 11.3 Using Facebook to Grow Your Business
- 11.4 Using Twitter to Grow Your Business
- 11.5 Using Google Plus to Grow Your Business
- 11.6 Using Pinterest to Grow Your Business
- 11.7 Using Instagram to Grow Your Business
- 11.8 How to Post Videos and Photos to Instagram From Your PC
Chapter 12: 3.03 – MASTER LOCAL SEARCH
- 12.1 Local Listing Accounts & On-Page SEO and Local Links
- 12.2 Decide On Your Name, Address, and Phone
- 12.3 Set Up My Google Business Page
Chapter 13: 4.01 – Initial Decisions
- 13.1 Create a Photography Website
- 13.2 Photography Business Names | How to Choose
- 13.3 Photography Domain Names | How to Choose
- 13.4 Best Website Builder for Photographers (Updated for 2019)
- 13.5 One Website vs. Separating Your Blog
- 13.6 How to Create Multiple Websites to Improve Your SEO
Chapter 14: 4.02 – WORDPRESS AND SQUARESPACE
- 14.1 WordPress for Photographers
- 14.2 Recommended WordPress Plugins for Photographers
- 14.3 Squarespace For Photographers | Pros And Cons
Chapter 15: 4.03 – GOOGLE ANALYTICS
- 15.1 Using Google Analytics to Measure Performance
- 15.2 Google Webmaster Basics for Photographers
- 14.3 Squarespace For Photographers | Pros And Cons
Chapter 16: PAID DIRECTORIES
ACCESS TO INDUSTRY-LEADING EDUCATION
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