1. 1.01 - Introduction

1. 1.1 Photography SEO and Web Marketing Intro
2. 1.2 Why You Need SEO
3. 1.3 Why You Should NOT Hire Out For SEO
4. 1.4 Overview of Chapters

2. 1.02 - SEO Basics & Keyword Strategy

1. 2.1 How Do Search Engines Work?
2. 2.2 Understanding Search Results
3. 2.3 Search Results Quiz
4. 2.4 What is a Keyword?
5. 2.5 How To Determine Keywords For Your Photography Studio
6. 2.6 Using the Keyword Planner

3. 1.03 - Creating Content

1. 3.1 How to Create Great Content
2. 3.2 Web Page Ideas
3. 3.3 How to Create Great SEO Content
4. 3.4 Grow Your Business with Google Image Search
5. 3.5 Balancing SEO with Workflow

4. 1.04 - Site Structure

1. 4.1 Title Tags
2. 4.2 Meta Descriptions
3. 4.3 H1, H2, H3 | Headers

5. 1.05 - Accessibility, Speed, and Duplicate Content

1. 5.1 Importance of Correct Internal Linking
2. 5.2 Broken Links
3. 5.3 Under the Hood Accessibility
4. 5.4 How to Speed Up Your Site
5. 5.5 Avoiding Duplicate Content
6. 5.6 Conclusion

6. 2.01 - Link Basics

1. 6.1 Link Basics

7. 2.02 - Link Value Factors

1. 7.1 Link Value Factors

8. 2.03 - Nofollow, Related Links, & Anchor Text

1. 8.1 Defining Related Links
2. 8.2 Nofollow, Related Links and Anchor Text

9. 2.04 - Link Building Strategies

1. 9.1 Link Building Strategies

10. 3.01 - The Importance of Social Media

1. 10.1 Why Social Media is Important?
2. 10.2 How to Get Started with Social Media
3. 10.3 How to Create Quality Content
4. 10.4 How to Post Your Content - Rules and Guidelines

11. 3.02 - Maximizing Specific Social Media Networks

1. 11.1 Use Wedding Slideshows To Showcase Your Work On Social Media
2. 11.2 Increase Instagram Followers With These 10 Tips for Photographers
3. 11.3 2 Apps To #MaximizeEngagement
4. 11.4 Using Facebook to Grow Your Business
5. 11.5 Using Twitter to Grow Your Business
6. 11.6 Using Google Plus to Grow Your Business
7. 11.7 Using Pinterest to Grow Your Business
8. 11.8 Using Instagram to Grow Your Business
9. 11.9 How to Post Videos and Photos to Instagram From Your PC

12. 3.03 - Master Local Search

1. 12.1 Local Listing Accounts & On-Page SEO and Local Links
2. 12.2 Decide On Your Name, Address, and Phone
3. 12.3 Set Up My Google Business Page

13. 4.01 - Initial Decisions

1. 13.1 Create a Photography Website
2. 13.2 Photography Business Names | How to Choose
3. 13.3 Photography Domain Names | How to Choose
4. 13.4 Best Website Builder for Photographers
5. 13.5 One Website vs. Separating Your Blog
6. 13.6 How to Create Multiple Websites to Improve Your SEO

14. 4.02 - Wordpress and Squarespace

1. 14.1 Wordpress for Photographers
2. 14.2 Recommended WordPress Plugins for Photographers
3. 14.3 Squarespace For Photographers | Pros And Cons

15. 4.03 - Google Analytics

1. 15.1 Using Google Analytics to Measure Performance
2. 15.2 Google Webmaster Basics for Photographers

16. 4.04 - Paid Directories

1. 16.1 Is WeddingWire Worth It for Photographers?