
How to get started in social media
So now that we’ve convinced you of the importance of social media, where do you start? Here are the first few steps to getting started. From there, each network will have specifics that we’ll cover in the next chapter. But for now, complete the following steps to get the ball rolling.
Start All Accounts at Once – It might seem overwhelming to start all of the accounts in one sitting, but it’s much more efficient. Start with the following:
- Google Plus
Launching them all at once will allow you to save time, because you’ll have all of the profile and cover photo images and all of your business information on your computer and fresh on your mind. Also, you’ll want to make sure you get your ideal business name on each network, so completing the process as soon as possible will help you lock down your names. Even if you have no desire to participate in some of these networks, it’s still a great idea start all accounts in order to claim your business name.
Fill Out Your Bio & Customize Your Profile – Add a profile picture, a cover photo and a full bio to all social networks.
As a photographer, your profile picture and cover photo are great opportunities to showcase your work, so use that to your advantage by uploading amazing pictures.
In your bio on each of these networks, be sure to mention that you’re a photographer in order to connect with others in the photo world and related industries. Because there are so many fake accounts out there, making yours personalized helps add legitimacy and increases the chances of someone connecting with you. The specifics of every social network are different, and we’ll go over each one in the next chapter.
Start with Your Friends – There is that saying that “nobody wants to drink at an empty bar.” This phrase applies to the world of social media, as people are much more inclined to “like” or follow a profile if it already seems popular. You have to start somewhere! Your family and friends have supported you in other aspects of your business and most will be glad to help you in the social networking world as well. But remember, there is a fine line between asking and spamming. You never want to be THAT ONE annoying friend who keeps trying to market services to your family and friends. Find the balance where you feel most comfortable.
CHAPTER 1.01 – INTRODUCTION
- 1.1 Photography SEO and Web Marketing Intro
- 1.2 Why You Need SEO
- 1.3 Why You Should NOT Hire Out For SEO
- 1.4 Overview of Chapters
CHAPTER 2: 1.02 – SEO BASICS & KEYWORD STRATEGY
- 2.1 How Do Search Engines Work
- 2.2 Understanding Search Results
- 2.3 Search Results Quiz
- 2.4 What is a Keyword
- 2.5 How To Determine Keywords For Your Photography Studio
- 2.6 Using the Keyword Planner
CHAPTER 3 1.03 – CREATING CONTENT
- 3.1 How to Create Great Content
- 3.2 Web Page Ideas
- 3.3 How to Create Great SEO Content
- 3.4 Grow Your Business with Google Image Search
- 3.5 Balancing SEO with Workflow
CHAPTER 4: 1.04 – SITE STRUCTURE
Chapter 5: 1.05 – ACCESSIBILITY, SPEED, AND DUPLICATE CONTENT
- 5.1 Importance of Correct Internal Linking
- 5.2 Broken Links
- 5.3 Under the Hood Accessibility
- 5.4. How to Speed Up Your Site
- 5.5. Avoiding Duplicate Content
- 5.6 Conclusion
Chapter 6: 2.01 – LINK BASICS
Chapter 7: 2.02 – LINK VALUE FACTORS
Chapter 8: 2.03 – NOFOLLOW, RELATED LINKS, & ANCHOR TEXT
Chapter 9: 2.04 – LINK BUILDING STRATEGIES
Chapter 10: 3.01 – THE IMPORTANCE OF SOCIAL MEDIA
- 10.1 Why Social Media is Important?
- 10.2 How to Get Started with Social Media
- 10.3 How to Create Quality Content
- 10.4 How to Post Your Content – Rules and Guidelines
Chapter 11: 3.02 – MAXIMIZING SPECIFIC SOCIAL MEDIA NETWORKS
- 11.1 Use Wedding Slideshows To Showcase Your Work On Social Media
- 11.2 2 Apps To #MaximizeEngagement
- 11.3 Using Facebook to Grow Your Business
- 11.4 Using Twitter to Grow Your Business
- 11.5 Using Google Plus to Grow Your Business
- 11.6 Using Pinterest to Grow Your Business
- 11.7 Using Instagram to Grow Your Business
- 11.8 How to Post Videos and Photos to Instagram From Your PC
Chapter 12: 3.03 – MASTER LOCAL SEARCH
- 12.1 Local Listing Accounts & On-Page SEO and Local Links
- 12.2 Decide On Your Name, Address, and Phone
- 12.3 Set Up My Google Business Page
Chapter 13: 4.01 – Initial Decisions
- 13.1 Create a Photography Website
- 13.2 Photography Business Names | How to Choose
- 13.3 Photography Domain Names | How to Choose
- 13.4 Best Website Builder for Photographers (Updated for 2019)
- 13.5 One Website vs. Separating Your Blog
- 13.6 How to Create Multiple Websites to Improve Your SEO
Chapter 14: 4.02 – WORDPRESS AND Squarespace
- 14.1 WordPress for Photographers
- 14.2 Recommended WordPress Plugins for Photographers
- 14.3 Squarespace For Photographers | Pros And Cons
Chapter 15: 4.03 – GOOGLE ANALYTICS
- 15.1 Using Google Analytics to Measure Performance
- 15.2 Google Webmaster Basics for Photographers
- 14.3 Squarespace For Photographers | Pros And Cons
Chapter 16: PAID DIRECTORIES
ACCESS TO INDUSTRY-LEADING EDUCATION
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