Unlike WordPress and Squarespace, Format was created specifically for photographers and creatives. We’ve covered them extensively in other articles, such as Britany Smith’s Inside Look at Format, but for your quick reference, here are a few more reasons you should give this platform a look.

1) Beautiful Portfolio Options

As mentioned, this platform was built specifically for photographers, so simply put, they get it. With some competitors, you’re stuck modifying a theme built for a bike shop or bakery to make it fit your needs. With Format, they’ve thought through the key features for photographers, including beautiful portfolio displays.

portfolio options format
portfolio options with format

2) Features to Make Money

format monetizeFrom client photo galleries and review tools to online stores to sell your work directly from your website, Format is primed for photographers to make money.  Having this in a single platform, without the need for additional coding or plugins, is a great feature of format.

3) Ease-of-use, Customer Service and More

Unlike WordPress, you don’t need any coding to get started. In fact, you should be able to get your website up and running within a couple hours (assuming you have your images picked out and website copy prewritten).  We’ve also had great experience with their custom service and support team, and they’ve been very responsive for the few questions we did have.


The right platform is different for every individual and every business.  However, in this crowded field, Format is worth a look.  You can get started with a free demo to see if it’s right for you.