Five Reasons to Create a Same-Day Slideshow | Transcription

Let’s talk about five reasons to create a same-day slideshow. This is one of those things that’s going to create ecstatic clients, and it’s going to be a very effective marketing tool for you and your company.

It took me a while to finally buy into it but I actually tried it out and it was absolutely amazing. Now here’s the thing, a same-day slideshow, the reason why they’re awesome is because it’s an opportunity for you, the photographer, to once again under-promise and over deliver. We don’t tell our clients that we’re going to do a same-day slideshow because that sets an expectation that you’re going to be doing that, when we want it to be a surprise and we want it to be a bonus. Okay, so this is us over-delivering.

Now, what we’re going to do, is we’re going to choose fifty to maybe a hundred images. We’re going to display them on a laptop, typically I like to put it over on the card table, like where people are signing in or where they’re getting their name cards. You can also put it by the bar where people are congregating. You can find a table to place your laptop on and so forth. But a laptop is nice because it’s just big enough to show the images off, people can kind of gather around and watch it, without it becoming a distraction at the wedding. It’s not about putting on a show for us, it’s about kind of creating something cool for the bride and groom and to show something afterwards. If you want to figure out something like turning it into a slideshow that they present on a projector, by all means go for it, but we like to put it on a table, set our business cards next to it, and just let it kind of run it’s course.

Now what this does is it creates instant gratification, not only for the clients but then also all the VIP’s. We like to select images from there that are from the bridal party, from the family formals, from different pieces of the day, the dad handing over the bride at the altar, all those different pieces to make them feel like they were a part of something incredibly special. It also lets us ride this excitement train. You know, when a wedding is happening, everybody is constantly taking pictures and Instagramming it and throwing it up online, two weeks later, a month later, everybody’s forgotten about it. When you go up and blog it, it’s like, “Okay cool, yay” but the excitement train has left, it has disembarked from the port? No, ports are for boats. From the train station! That is where a train stays, in case you’re wondering. All right, so, the family, the couple, the guests, they’re going to be so excited to see these images and they’re going to be amazed by the quality of images that you’re taking. They are most certainly going to be shared on social media, if you’re showing these right at the wedding and you’re giving them the teasers right afterwards.

It’s instant marketing. You get to show off your images, get referrals instantaneously, people are taking your business cards off the table. It’s a fantastic marketing tool. It’s the last step in making people just simply rave, because we’ve given them an amazing service throughout this entire process, and now we did this? We show these incredible images right at the wedding? Like, we are photographic gods to them. They love this kind of stuff.

Lastly, number five, teasers and tone setters are completed. So we talked about this briefly before, but, number one, from a workflow standpoint, when you are shooting because you’re going to be doing a same-day slideshow, generally we’re shooting RAW plus JPEG. RAWs go to the main card, JPEG goes to the secondary card, or you can shoot RAW plus JPEG on each card, either way, but we’re using the JPEG files for the same-day slideshow because it’s quicker to upload and we don’t need to really do any editing on them, we’re showing them straight out of the camera.

When you know that you’re shooting images straight out of the camera, don’t you think you’re going to be absolutely paranoid, down to the T, to make sure that you dial in the exactly correct white-balance, you do a white-balance shift, you make sure the exposure is dead on, you make sure your lighting ratios are perfect. You make sure those images are flawless coming out of the camera because you’re going to be showing them JPEGs that are straight out of the camera, at least, that’s what we do so that we don’t have to spend a lot of time editing them. What that ends up doing, is it improves our workflow, because now those images have been shot much better.

We had this tendency before where, especially for myself, I know I always harped on Justin and Chris to get things perfect because I used to be the post-producer in the studio, but being that I was the post-producer, every now and then if I was busy I’d be like, “I’ll fix my white balance shift later in post.” Or “I’m going to fix my white balance later.” “This is good enough, I don’t need to worry about it. I’m just going to bring it up a little bit in post.” I kind of just let things go every now and then. It wasn’t that my images weren’t great straight out of the camera, they were, but if it was something that was easy to fix later on, I would just let myself fix it later on. Now, that’s not a big deal but when you have two thousand images that are easy to fix later on, and each one takes two or three seconds, that ends up being a lot of time. We found that actually the same-day slideshow cuts down on our workflow because it gives us images that are more consistent right off the bat to begin with.

Also, at the end of the day we have our tone setters basically done. If I have the time during the wedding, I’ll actually just quickly edit some of the RAWs. So, if I don’t have the time I’ll use the JPEGs, if I have the time I will be in Lightroom, and I’ll just do a couple quick, you know, I use the Lightroom presents system, version 2015, and we’ll just drop quick presents and just quickly edit them so that we have nice images, and those are basically my tone setters, so going into post-production now the post-producers have those images ready to go. When I get home, and I upload the teasers, I now have teasers from my tone setters to just simply upload online. I’m going to throw them onto a gallery on Cloud Spot, I’m going to send that email template zero-nine to the client, I’m going to to include the planner and the coordinator because guess what? This is not only my chance to show the bride and groom how much I love and appreciate them and what I thought of the day and everything and here’s your teasers to exceed their expectations, it’s also a chance for me to do the same thing with the planner and coordinator. To say, “It was so incredible working with you. I had such a great time. Oh my gosh, during this moment you were such a great help and this was so amazing.”

We send those emails off, we share that with them as well so that day-of, they have images to share. They have images to post. These people are then going to share it via social media. I’m going to do the same thing myself, where I take the tagged, the watermarked images that have been shrunk down, I’m going to share them on social media, on Facebook. I’m going to tag the clients, the vendors. I’m going to give everybody credit. One big thing, with an engagement session you don’t need to credit very many people. It’s always a great thing to credit whoever designed the dress or the clothing or whatever, but with a wedding, I’m going to tag every person that was involved.

Why? Because number one, they put in a lot of work, and you know, we go around photographing details, right? But it was the florist that put that together. It was the coordinator and planner that designed the entire thing. It was them that executed it. It was so much work that went into it that for me to just step up, take a picture, go online and just say, “Hey, look at my pretty picture” and only include myself in that, it’s selfish. It is completely well just lacking in any considering into all the work that’s been put behind it. We are the piece of a bigger puzzle and I want to make sure that all the vendors understand that I know that, and that I’m grateful for their help.

So we’re going to send that out via those emails through Cloud Spot to the clients and to the coordinators and vendors so they have the images right away. We’re going to share this with a special message. So this is where when I post to social media, once again, when I write an email to the clients, I like to include a special message. I can’t even say “special message” right now, it’s getting that late. I include that message of what I learned from them. How important and how special this day was to me, how thankful I am to be a part of it. It’s genuine praise and it’s thoughtful praise based on what I know of the couples. Those kind of posts, with that share and with that information and with that written message with it, are going to be shared and appreciated far more than just going and throwing a bunch of images online on your Facebook account.

Okay, so, same-day slideshow, it sets us up for our teasers and our tone setters. It sets us up to exceed all of our client expectations. It sets us up to be an absolute hero when we leave that wedding and it’s an absolutely fantastic thing to incorporate into the wedding day. Here is one additional quick tip, we generally will prepare the same-day slideshow during dinner, when there’s nothing to shoot whatsoever. Okay? During those down moments during the day, we’re going to upload those cards and we’re going to basically just put it into Lightroom, throw together a quick slideshow, and hit play inside of Lightroom. Lightroom has a slideshow module. We just make it very simple, very straightforward and play it. It takes less than twenty minutes to put together.

It’s one of those things that we don’t like telling clients about for a couple different reasons. Number one, we’re using parts of the day that are just dead time, there’s nothing to be photographing to do it, and we don’t want clients to be thinking that we’re using time or we’re taking time away from photographs. Number two, generally when I’m doing these things, it’s during like grabbing a quick bite and so forth and I always my second shooter or my third shooter or both of them covering the floor at any time, so if guests or anybody needs anything it’s properly covered. But again, it’s during downtime, during the reception when people are eating food there are no good pictures to be had. There’s only pictures of doing this … nobody wants those pictures anyway. So, we find those moments to prep the same-day slideshow, we leave it as a surprise because we don’t want clients to worry about it and we want them to be absolutely ecstatic when they see it, and they see all the incredible images that we’ve created throughout the day.

Communication!

The Initial Meeting

Prepping for the Engagement Talk Through

Engagement Shoot Prep & Communication

Prepping for the Wedding Day Talk Through

Wedding Day Preparation & Communication

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