Discussing the Mood Board | Part 1 | Transcription

Okay, so it’s time to discuss the Mood Board with our clients, and what exactly are we going to discuss? Well, again, we want to keep the Mood Board simple. We want to keep it as a means of visual communication and nothing more, so we need to give a little bit of guidance to our clients on how to create this Mood Board. We use Pinterest for the creation of our Mood Boards. One, because most brides have already started throwing together ideas, they’ll already have a Pinterest account, Pinterest is popular, it’s a social media platform, there’s plenty of plug ins, and so it’s easy to integrate with your website as well.

If you go to Lin and Jirsa blog, you’ll notice that whenever you scroll over an image, it’s going to bring up a little pin button, and that will automatically allow people to pin the images. We start with a little bit of guidance, as far as where to pin from. We tell brides and grooms we want you to pin the majority of the images from our site, because of course if you’re hiring us, we hope that you would appreciate our work. We tell them though that maybe 80% should come from the studio blog and 20% … So we use a kind of an 80/20 rule … Should come from somewhere else. The reason for this is because this kind of … The 20% helps us out a little bit. We always want to keep pushing forward our style and what we do in our creativity, and seeing images from other photographers that clients appreciate helps us to continually do that. It helps us to see trends, and to see things that are coming up, and for us to be more prepared as photographers a year down the road. We like the 20% to come from other sites, but we don’t want 80% to be from other people and 20% to be from us. A few from other sites and photographers is great. We welcome the outside images because we want, again, growth.

How many images should they pick? Well, generally 10 to 20 images is sufficient. What we’re trying to do is we’re not trying to create a shot list, okay? The Mood Board is not a shot list. It’s a means of visual communication. It’s a way to kind of set the desired style, the mood, the tone for the images, but a shot list, a list of just images that the client wants you to go out and recreate, that’s going to prevent artistry. If they say that every one of these images is a must-have and they mark those and this is their shot list, that’s no longer a Mood Board. That is a shot list. That is going out and replicating all those images, as opposed to setting a style and a tone and a desired look for the images. We want to make sure that the Mood Board stays a Mood Board and not a shot list.

The other thing that we like to do is we like to make sure that with every image that gets pinned, that the client writes a short description. Once again, I mention why. Because a client could be pinning something … They could like an image for a completely different reason than you, and this has happened to us so many times. When we didn’t have people writing those descriptions, we would completely misinterpret this visual communication, and this whole thing was designed to help us visually communicate. We need that one line. I like the colors. I love the post. I instruct the clients that you don’t have to say it in a photography term. It doesn’t need to be anything. You could say, “I like the way the water looks. I like the sky. I like the background. I like the color. I like the pose. I like the clothing.” Anything simple will help me to gauge what it is about that image that speaks to them.

The other thing we do is we say identify must-haves. What we mean by this is I’ll let my clients know that if there are a few images … Key operator there. A few images … If there are a few images that you feel like are must-haves, then go ahead and write must-have next to it. Otherwise, we’re going to use the Mood Board as a gauge to help us understand the feeling. If you say must-have, that means that we’re going to go to that location and shoot that exact photo with you guys in it. It’s okay if there are a couple of these in one of our Mood Boards, but we do not want a Mood Board with, again, just 20 must-haves, because once again, that’s not a Mood Board. That’s a shot list.

This is the guidance that we want to convey when going and discussing the Mood Board.


The Initial Meeting

Prepping for the Engagement Talk Through

Engagement Shoot Prep & Communication

Prepping for the Wedding Day Talk Through

Wedding Day Preparation & Communication


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