Directing into the Expression

Play into your personality when directing your clients into an expression. Avoid the usual cues like “Say cheese,” “Smile,” or “Act natural.” Instead, customize a traditional cue and complete the sentence, “Smile as if,” based again on your personality as well as that of the client. The best reactions will happen with more natural interaction.

Here are some ways to interact with your clients:

  • Ask them to act
  • Ask them to scream out loud
  • Be goofy
  • “Smile as if…”

Do what you can to get their mind off the shoot so that they can start feeling comfortable! If your interaction with the client seems to fall flat and chemistry is minimal, you might consider having music playing in the background to fill in the silent moments, or try to get to know them a little more.