Delivering the Final Wedding Photos | Transcription

We are nearly to the end of the process and this is yet another touch point. It’s another opportunity for us to communicate, to show our appreciation and so forth.

Once again, we follow the same format when it comes to delivering images, in terms of what images should be delivered. We want to make sure that every image we’re delivering is amazing, that the average and bad stuff is rejected, duplicates are rejected. We want to leave people with the impression of just, “Wow. Wow. Wow.” Every image is awesome, it’s amazing. We’re incredible at what we do, and so forth. A lot of that, a lot of our beliefs in terms of a piece of music being good, or a movie being good, or whatever it is, isn’t so much of what was left in, but what was taken out.

I’m sure a lot of movies that we think are fantastic would be absolutely horrible if everything that one of the editors should be left in was actually left in. No, the director, and the producer, and everybody, they’re making cuts, and they’re making modifications, and the entire final movie is almost more about what was cut out, and what was selected to be left in, versus what was filmed in its entirety.

The exact same thing is true with our images. Everything left in should add to that overall product. Each new image should add to the story, and so forth. Generally, we deliver 80 to 100 images per shoot hour. This can vary of course, because between a, let’s say, traditional Catholic ceremony, versus a traditional Chinese ceremony, versus a traditional South Asian ceremony, the amount of images are going to vary across the board because of the complexity of each of these different types shoot days, but in general, it’s safe to say roughly 80 to 100 images are delivered per shoot hour, that a typical 10 hour shoot is going to range around 800 to 1,000 final images that we’re going to post, process, and deliver to our clients.

Now, once again, with that final write up, we’re sending out template emails number 10 and 11. Number 10 goes to the client, number 11 is going to go to the planner. I’m going to talk about how happy I am with the images. I’m going to give them encouragement to share them with their family and friends. I’m going to talk about special parts of the day and about a relationship, and about this entire thing that’s made it so amazing for me to be their photographer. This is another touch point. It’s another opportunity for me to leave a great and lasting impression on my couple. Finally, I’m going to share the full resolution and the share gallery, once again, via Cloud Spot.

Again, remember that we are going to release some of that control. If they crop, if they modify, if they cut off your watermark, or if they post images without watermarks, let them. This is my thought, I give clients our watermarked images, and I do actually advise our clients. I’ll either tell them in person, or tell them via email, sometimes during the engagement session it’s a great time to bring this up that, “Hey, when you’re posting your images, I’m going to give you a shareable image which is going to be smaller and watermarked. Feel free to share those everywhere you want, but we’re also going to give you full resolution images that we want you to use for yourself. One thing I’d recommend is do not upload your full resolution images to Facebook. Why? Because they get stolen. They get taken. It’s a privacy issue. People are going to go out and use those images. We’ve seen companies, and this is no lie, on a monthly basis, photographers are stealing our images and using them in their own portfolios, companies are taking our images and using them to put together advertisements.” This is happening constantly and it’s against the client wishes.

We’re literally telling them the truth in all this. If they decide to crop off your watermark, if they decide to upload full resolution images, if they decide to put filters and things, we just don’t have the time and the resources to go after our clients, and we don’t want to do that either. That’s a terrible perception that we’re not letting them do what they want to with the images. If they share your image without a watermark, rest in the fact that if your images are good enough, their friends will ask who took to photographs and that they will tell their friends who took the photographs. If your images aren’t good enough, it really doesn’t matter if they’re watermarked or not. If your images are being shared, and they’re great images, people are going to know about you whether they are watermarked, whether they are full resolution, small resolution, or whatever it is that they are. Let your clients have some control over what they do and don’t worry yourself. Don’t sweat about the small stuff because you need to focus on the bigger fish, which is growing your studio, growing your business, finding new clients, and shooting.

Now, that delivery process is the same thing as we did before. The only difference this go around is when we upload to Cloud Spot this time, we organize everything into individual folders. We actually organize into folders based on the timeline for the day. Now we take all these folders, and the beautiful thing that we’ve designed about Cloud Spot is that with a desktop application you can drag all those folders right into Cloud Spot, and you can upload with that same folder structure that you have on your desktop. This makes it far easier because you no longer have to organize and place them into different folders and so forth on the server. It’s done on your desktop. You just upload it that way and it stays that way. This allows the clients, it allows vendors, it allows friends, it allows family to go into that final gallery and to find images that matter to them most.

Little tip here. We always start off the folder with ’00’ and that is photographer favorites. ’01’ is venue and details. Those are the 2 first folders because one, we want everybody to see our favorite images from the day first. Two, we want all of our vendors to find their images very easily. Then we go into ’02,’ which is basically bride and groom prep, and so forth throughout the day chronologically. That way everybody can find everything very easily. We put our best foot forward. We help out our vendors, and so forth.

Once that’s done we send our template emails number 10 and 11. We can send them directly through Cloud Spot. We can create templates right in Cloud Spot. Quickly and easily we can create different galleries, a gallery for full resolution, and share galleries, and send out emails within 20 seconds with each of these individual galleries, prepped and ready to go.

All right, once we’ve done with that, we’re going to have our blog placed up. We’re going to share that blog, our teasers on social media. We’re going to tag our clients, and again, be sensitive to privacy. Some of our clients, they want to remain private. They don’t want a public blog entry, or they want a public blog entry, but without their names, or with a password, or whatever it is. We want to make sure that we’re sensitive to their privacy needs.

That’s it for the final delivery of the wedding photos. Once again, this is from the point of the teasers, it’s now a step up to seeing this grand vision of what it had. This was seeing a movie teaser, or seeing that little clip and then going and seeing the actual movie means so much more impressed with the actual movie and everything. We want them to walk away with this with another touch point and another point in contact where they walk away going, “Wow. They did such an amazing job and I had such a great time working with Pye, with Justin, with Chris, and so forth.”

Communication!

The Initial Meeting

Prepping for the Engagement Talk Through

Engagement Shoot Prep & Communication

Prepping for the Wedding Day Talk Through

Wedding Day Preparation & Communication

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