Delivering the Final Engagement Photos | Transcription

What we’re doing at this point is we’re remembering that this delivery is yet again another communication touch-point. There’s certain things that I like to make sure that we do in that delivery. Let’s talk though first about the actual delivering of images and kind of the images that we want to make sure that the client sees.

Number one, every image should be amazing in your delivery. Here’s what I mean. Average and bad images get rejected because what we don’t want the client’s perception to be is that we took 200 images and well, there’s 100 images that are awesome but 100 images that are just okay. What that means to a client is that, “Hey, they take some good pictures and some are kind of not that great,” versus if I give them 100 images that are simply amazing or even 80 images that are simply amazing or even 50 images that are simply amazing, it’s a completely perception than delivering images that are not that solid.

I want the impression when they’re looking at these images, no matter what the number is to be wow, wow, wow. Every one of these images should add to the product, should add to the story. If it’s a duplicate, if it’s a similar expression, if it’s too similar of a composition in a shot, we’re kicking it out. We’re rejecting it. As a general rule, we’re typically delivering 100 images from a 3-hour portrait session. Of course, this is going to vary from studio to studio. Some deliver 30 or 40 or whatever it is. That’s our number. Figure out what’s comfortable for you but kind of keep these things is in mind.

Number two, I like to take this opportunity as a communication touch-point to praise and encourage them sharing. I like to tell them how I loved the images, how I thought they did such a great job, and how I would love for them to feel for them to share the images. Also, we give them the full resolution and a share gallery which means we give them a full resolution gallery for themselves and for their personal use. We give them a share gallery for all of their friends, their family, whoever wants to purchase prints of these images. The full resolution gallery we create in Cloud Spot, we’ll cover that in just a second. The full res gallery offers downloads. That’s for the client only. The share gallery is specifically for their friends and family which allows them to print but not download the images. We’re giving them a bit of kind of idea in terms of the email itself explains what those two galleries are.

Lastly, I want to remind you all to keep in mind you need to really release a little bit of control when it comes to your images. If you’re expecting that your clients are going to share your images, one out of every twenty is going to take the image, put it in Instagram, and apply a filter on it when they share it. It’s just going to happen. They might crop it, they might add a filter, they might do that but we need to release a little bit of that control.

I’m going to give you a story about that. This hasn’t happened to us much. Probably in an entire year this happens one time. That one time or that first time it did happen, I actually got kind of bothered. I wrote the client and I tried to say it in a very nice way. I basically said, “I was a little bit concerned that you put these filters on the image. Did you like the way that we processed the images? I made sure that we processed them according to your styles so you wouldn’t need and go and do that and so forth.” The way that she took it, even though it was written in a very nice way was … Well, she responded back in a very nice way and said, “Pye, thank you so much. I understand the pictures are beautiful. I love them but I want to have the freedom to do what I want with the images. I don’t want you to email me after I decide to do this.”

What I realized was, I’ve gone through all that work and trouble to keep this client happy, to over-deliver, to exceed her expectations, and this one small thing, this one email that I sent her, kind of diminished that overall experience that she had. If not a little bit maybe even more than a little bit. I have no idea how much it diminished it but it did. I talked to my partners, Justin and Chris, and they told me, “You know what? We need to release that control of these images. If we’re sending them out there and we want people to share them, allow them to do what they’re going to do with them. We don’t have the time or the resources to simply follow up. It’s not a good client experience to do so.”

If you’re asking people to share and so forth, just know that this may, every now and then, happen and when it does, I’d highly advise you to simply let it go and just move on. Let them do their thing. With the delivery process for the final images, we once again will upload the full resolution images to Cloud Spot. The beautiful thing about Cloud Spot is, again, we designed this to be a workflow solution for photographers.

When you upload, you only have to upload one set of images. Cloud Spot will automatically resize those images to whatever sizes you need. When you send out the different galleries, you can specify the sizes of the images that you want. I can provide the clients with the full resolution gallery that they can use themselves and with just a couple clicks and without having to upload the images again, I can create a separate gallery that’s just a share gallery where the images are a lower resolution and where those that are looking at them can say print them only or download and print or download only and so forth. I can set my own permissions with each of these galleries and without having to upload multiple times.

The other great thing is that emailing is incredibly simple. We can select a simple template, email it out, and we can include whatever gallery we wish to whoever it’s going to. After we get this process done, we’re going to share these images again via social media or at least a set of the images via social media so long as the client is okay and they’re not sensitive to their privacy.

In doing so, we will tag them, we will incorporate our message and share that message with them and their friends and so forth because these are the things that are more likely to get shared. When I write something, when I post just ten images from a shoot, generally it doesn’t get that much love but if I post those ten images with a personal message on Facebook or on Instagram or wherever on social media you’re deciding to post them, they will typically get far more views and far more shares.

Communication!

The Initial Meeting

Prepping for the Engagement Talk Through

Engagement Shoot Prep & Communication

Prepping for the Wedding Day Talk Through

Wedding Day Preparation & Communication

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